Licence and insurance in plain text
Clients, architects and owner's reps check before they call. Licence details, insurance carried and the classes of work you are approved for, as text on the page rather than as an image or a PDF.
Houston
Construction websites in Houston the service radius decides the margin.
Houston is big enough that half your enquiries are from people you would have to drive ninety minutes to reach, and the site is why.
Overview
What a Houston client checks
Construction website design in Houston costs $3,500 to $22,000. The two decisions that pay for themselves are stating licences and insurance plainly, because clients and their architects check before calling, and being honest about your service radius, because in a city this size vague geography generates enquiries nobody can profitably serve.
The service radius, honestly
Houston sprawls far enough that an hour and a half each way kills the margin on a job. Name the areas you genuinely serve and stay silent about the rest. Vague geography costs you time, not opportunity.
Project pages, not a photo wall
A gallery proves you took photographs. A project page with the building type, scope, constraints, duration and what went wrong proves you can run the job, and it is what an architect actually reads.
Storm work is a real category
Wind, flood and remediation work has a different buyer, a different urgency and a different insurance conversation. If you do it, it needs its own page rather than a line on the services list.
Say what you do not do
Naming the trades, project sizes and areas you do not take removes the calls that cost your team an hour and produce nothing. It is frequently the highest-value content on a contractor's site.
Built for a phone in the sun
Half your traffic is on a site, on a phone, in Gulf Coast daylight, sometimes with a glove on. Tappable numbers, high contrast, readable type, nothing requiring precision.
Pricing
What a Houston construction site costs
| Project | Range (USD) | Timeline | What you get |
|---|---|---|---|
| Trade contractor or small firm | $3,500 to $8,000 | 3 to 5 weeks | Home, services, six to ten project pages, qualifying form, local schema |
| General contractor | $8,000 to $18,000 | 5 to 9 weeks | Above plus sector pages, deeper project content, team and capability pages |
| Larger firm or developer | $18,000 to $40,000 | 9 to 16 weeks | Multi-sector structure, project database, careers, compliance content |
| Project page expansion | $300 to $700 each | Days each | Interview, copy, build, schema |
| Bilingual build | $2,500 to $10,000 | 2 to 6 weeks | URL structure, translation workflow, hreflang, editorial process |
| Care plan | $150 to $1,000 per month | Ongoing | Updates, new projects, monitoring, performance |
The variable that moves this most is how much project content already exists. A firm with fifteen documented projects builds faster and ranks better than one with photographs and no detail.
Detail
What to ask any Houston agency
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| Where do certifications and specs live? | Structured content on the page, PDF as well | In a downloads folder |
| Which service areas will you build? | The ones you actually cover, and no more | Every suburb within a hundred miles |
| What does this cost? | A range, and what moves it, before a call | You must book a call to hear a number |
| Who owns the code and design files? | You do, unconditionally, in the contract | Ownership ends when the retainer does |
Houston buyers filter on qualification before they make contact. If an agency has not asked what you are certified for, they have not understood the sales process.
Comparison
Where Houston construction sites lose work
| Problem | What it costs |
|---|---|
| Licence and insurance not stated | Architects and owner's reps filter you out silently |
| Photo gallery with no project detail | Nothing to read, nothing to trust, nothing to rank |
| Vague service area | Enquiries ninety minutes away that never convert |
| No exclusions published | Hours lost to jobs you would never accept |
| Storm work buried in a services list | A different buyer who never finds you |
| Site unusable on a phone in daylight | Lost on the job site, where half the traffic is |
FAQ
Common questions
How much does a construction website cost in Houston?
A trade contractor or small firm runs $3,500 to $8,000. A general contractor with sector pages and project content runs $8,000 to $18,000. Larger firms and developers run $18,000 to $40,000.
How should we handle our service area?
Name the areas you genuinely serve and nothing else. Houston is big enough that a ninety minute drive each way removes the margin from a job, so vague geography costs you time rather than winning you work.
Should we publish licence and insurance details?
Yes, as text rather than an image. Clients, architects and owner's reps check before they call, and firms that make it hard to find are quietly removed from consideration without ever knowing.
What makes a project page work?
Detail. Building type, scope, constraints, duration and an honest word about what was difficult. A photograph proves you were there; the detail proves you can run the job, and it is also what ranks.
We do storm and remediation work. Where does that go?
On its own page. It has a different buyer, a different urgency and a different insurance conversation from planned construction, and burying it in a services list means the people searching for it in a hurry never find it.
Should we say what we do not do?
It is frequently the highest-value content on the site. Naming the trades, project sizes and areas you do not take removes enquiries that cost your team an hour each and never convert.
Should the site be in Spanish as well?
For much of this market it is worth deciding deliberately rather than by default. Done properly it is a build decision about URL structure and who writes the content, not a translation widget added later.
Do you have an office in Houston?
No. We work with Houston firms remotely on Central hours and would rather say that than imply otherwise. Not carrying local overheads is part of why our numbers differ.
Next step
Tell us what you need.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.