What changed this week, and what to do about it.
Weekly recaps of web design, development and SEO news, plus performance marketing playbooks — algorithm updates, browser features, ad platform strategy — filtered through one question: does it move revenue?
Google puts live news inside AI Overviews. Your website just got new rules.
Top Stories goes live inside AI Overviews, Search Console's AI reports open up, WordPress 7.1 Beta 1 lands, and Chrome 150 CSS goes mainstream.
Read the recap 14 July 20268 min readYour Shopify theme is costing you sales. Here’s the speed-first fix.
Where Shopify speed actually goes — apps, theme bloat, media — what moves Core Web Vitals, and when a rebuild pays for itself.
Read the article 13 July 202610 min readAn unconfirmed shakeup, an llms.txt myth busted, and 92% of AI traffic from one source.
unconfirmed Google ranking volatility, ChatGPT dominating AI referrals, Google's verdict on llms.txt, canonicalization timing, and WordPress 7.0.1.
Read the recap 7 July 20268 min readBlended ROAS vs platform ROAS: which number is lying to you?
Why Meta and Google both claim your sales, the three-layer measurement stack that reconciles them, and the retargeting trap inflating your dashboards.
Read the article 6 July 202610 min readChrome 150 ships new CSS, WordPress goes responsive, and Google has its quietest week in months.
Chrome 150 lands text-fit and CSS gradient borders, WordPress opens responsive styling testing, AI Mode gets clickable recipe links, and the calm after Google's June spam update.
Read the recap 29 June 202610 min readThe June spam update wraps in 48 hours, Figma rewrites its canvas, and Chrome 150 lands.
Google's June spam update finishes rolling out, Figma Config 2026 announcements, Chrome 150 and new CSS, Search Console AI controls, and WordPress 7.1 timing.
Read the recap 22 June 202610 min readThree days of unconfirmed volatility, a Friday hit on black-hat sites, and the back-button crackdown begins.
unconfirmed Google ranking volatility, a Friday update that hit black-hat sites, back button hijacking enforcement, Chrome 150 Early Stable, and Gutenberg 23.4.
Read the recap 16 June 20269 min readShopify vs WordPress vs custom: an honest guide for 2026.
The platform decision by use-case instead of preference — where each wins, when custom is justified, and the switching costs nobody mentions.
Read the article 15 June 202610 min readSafari 27 lands at WWDC, rankings shake while trackers sleep, and 68% of searches end without a click.
WWDC26's Safari 27 beta (customizable select, the model element), post-core-update ranking volatility the tools missed, 68% zero-click searches, Reddit's ranking gains, and…
Read the recap 9 June 20268 min readHow to scale ad spend without watching CAC explode.
Auction depth, audience saturation and creative fatigue — why CAC rises with scale, and the step-by-step ramp plan that keeps unit economics intact.
Read the article 8 June 202610 min readThe May core update lands, Search Console learns AI, and Google offers an opt-out.
the May 2026 core update finishes on 2 June, Search Console gets AI performance reports and an AI Overviews opt-out, Google's AI search guidance, Gutenberg 23.3, and new…
Read the recap 1 June 202610 min readThe core update turns up the heat, ads land in AI Mode, and WordPress 7.0 meets the real world.
the May core update's weekend volatility spike, ads coming to AI Mode, Google's official AI search guide, GA4's new AI Assistant channel, WordPress 7.0 adoption, and Chrome…
Read the recap 25 May 202610 min readAI Mode goes default, a core update starts rolling, and WordPress 7.0 finally ships.
Google I/O makes AI Mode the default search experience, the May 2026 core update starts rolling out, WordPress 7.0 "Armstrong" ships, WebMCP hits origin trial, and…
Read the recap 19 May 20268 min readShopify checkout and AOV: the optimization layer most stores never touch.
Free-shipping thresholds, native bundles, checkout extensibility and recovery flows — the levers between “Add to cart” and “Thank you”.
Read the article 18 May 202610 min readRankings shake before I/O, FAQ rich results disappear, and WordPress 7.0 is two days away.
Google ranking volatility on 13–14 May, spam policies extended to AI Overviews and AI Mode, FAQ rich results deprecated, WordPress 7.0 days away, and Chrome 149 beta CSS features.
Read the recap 12 May 20267 min readThe creative testing framework we run on Meta ads.
Concepts before variations, 70/20/10 budgets, kill criteria written before launch, and the iteration loop that turns one winner into a family of them.
Read the article 11 May 202610 min readChrome ships AI into the browser, WordPress 7.0 enters its final stretch, and rankings shake on May 8.
Chrome 148 ships on-device AI, WordPress 7.0 hits RC3 ahead of 20 May, unconfirmed Google ranking volatility on May 8, a Search Console data fix, and Ask.com signs off.
Read the recap 4 May 202610 min readEnd-of-April volatility, preferred sources go global, and contrast-color() hits Baseline.
Google ranking volatility heats up, preferred sources roll out globally, Alphabet's Q1 numbers, Chrome 147 and Firefox 150 land contrast-color(), and the WordPress 7.0 countdown.
Read the recap 27 April 202610 min readA post-update volatility spike, a crackdown on back-button traps, and WordPress 7.0 slips.
the April 23 ranking volatility spike, Google's back-button hijacking and commodity-content crackdown, AI Mode's expansion, the WordPress 7.0 delay, and new browser features.
Read the recap 20 April 202610 min readGoogle bans back-button hijacking, purges 292 million fake reviews, and Shopify Scripts hits its sunset.
Google's new back-button hijacking spam policy, its shrinking traffic share, Merchant Center spec changes, the Shopify Scripts shutdown, and the Maps safety report.
Read the recap 14 April 20268 min readHeadless Shopify: when it’s worth it — and when it’s an expensive mistake.
What Hydrogen and the Storefront API actually buy you, what they quietly cost, and the middle path most brands should take instead.
Read the article 13 April 202610 min readThe core update ends, a year of bad impressions data surfaces, and WordPress 7.0 slips.
the March core update finishes, Google admits a year of inflated impressions, AI Mode expands from AI Overviews, Chrome 147/148 platform news, and WordPress 7.0 misses its date.
Read the recap 7 April 20268 min readPerformance Max vs Search: where your Google Ads budget actually belongs.
What each campaign type is really good at, the guardrails that keep PMax honest, and why value-based bidding changes the whole answer.
Read the article 6 April 202610 min readA core update at full volatility, WordPress 7.0 hits pause, and masonry finally ships.
the March core update's peak volatility, WordPress 7.0's delay, CSS Grid Lanes in Safari 26.4, and the March web platform roundup.
Read the recap 30 March 202610 min readA core update begins, a spam update finishes in 20 hours, and Safari ships masonry.
the March 2026 core update begins rolling out, Google's fastest-ever spam update, Safari 26.4 ships CSS Grid Lanes, WordPress 7.0 hits release candidate, and what AI answers…
Read the recap 23 March 202610 min readAI Overviews hit 14% of shopping queries, ChatGPT ads scale up, and scroll animations go native.
AI Overviews reach 14% of shopping queries, ChatGPT's ad pilot expands, Firefox ships AI controls, Chrome 146's scroll-triggered animations, and WordPress 7.0 beta news.
Read the recap 17 March 20268 min readShopify SEO in 2026: product pages that rank in search and AI answers.
Duplicate URLs, collection cannibalization, schema gaps — Shopify’s structural quirks and the playbook for rankings and AI citations.
Read the article 16 March 202610 min readRankings won't sit still, WordPress ships twice in a week, and container queries finally go everywhere.
unconfirmed Google ranking volatility, WordPress 6.9.4 security release and 7.0 Beta 5, Chrome 146 / Firefox 149 / Safari 26.4 CSS features, AI Mode query data, and Shopify's…
Read the recap 10 March 20268 min readSignal loss is quietly eating your ad performance. Here’s the first-party fix.
Server-side tracking, enhanced conversions and customer-list targeting — the plain-language guide to rebuilding the data your platforms lost.
Read the article 9 March 202610 min readDiscover's first core update bites, WordPress 7.0 hits Beta 3, and CSS shape() goes Baseline.
Google's March Webmaster Report, the first-ever Discover core update fallout, listicle losses, publisher profiles, WordPress 7.0 Beta 3, and CSS shape() hitting Baseline.
Read the recap 2 March 202610 min readAn unconfirmed February shakeup, Firefox's AI kill switch, and two days Google can't give back.
unconfirmed Google ranking volatility, a crackdown on generic content and reviews, Firefox 148's AI controls, Gutenberg 22.6, and two missing days of Search Console data.
Read the recap 23 February 202610 min readVolatility all week, new link cards in AI Overviews, and Chrome 145's quiet CSS drop.
Google ranking volatility heated all week, more visible links in AI Overviews and AI Mode, John Mueller on force indexing, Chrome 145's CSS features, and Gutenberg 22.6 RC.
Read the recap 17 February 20267 min readThe Shopify launch checklist: verify these before you flip the switch.
Redirects, analytics, payments, speed budgets and the first-week monitoring plan — the checklist that protects rankings and revenue.
Read the article 16 February 202610 min readDiscover's first solo core update, a 9.5 volatility spike, and CSS scroll animations land in Chrome.
unconfirmed Google ranking volatility hits 9.5, the February 2026 Discover core update rolls on, Chrome 146 beta ships CSS scroll-triggered animations, and Interop 2026 sets…
Read the recap 10 February 20267 min readYour ads aren’t the problem. Your landing page is.
Message match, speed, one-job pages and the CRO math that halves effective CAC without touching a single campaign setting.
Read the article 9 February 202610 min readGoogle's first Discover-only core update, another volatility spike, and anchor positioning goes Baseline.
Google's first-ever Discover-only core update, an unconfirmed 2 February ranking volatility spike, WordPress 6.9.1, Interop 2026, and CSS anchor positioning reaching Baseline.
Read the recap 2 February 202610 min readHeated volatility, AI Overviews that keep talking, and a possible opt-out from AI search.
heated Google ranking volatility, AI Overviews follow-up questions that jump into AI Mode, a tested opt-out for AI search features, Yahoo Scout, Chrome stable updates and…
Read the recap 26 January 202610 min readAnother January shakeup, AI Mode goes personal, and llms.txt finally gets tested.
another unconfirmed Google ranking shakeup, AI Mode connecting to Gmail and Photos, a real-world llms.txt test, ChatGPT local search data, and Chrome 145 beta.
Read the recap 19 January 202610 min readTwo unconfirmed Google shakeups, Firefox 147 lands, and Chrome 145 teases real CSS wins.
unconfirmed Google ranking volatility on the 12th and 15th–16th, Firefox 147, Chrome 145 beta CSS features, Gemini in Google Trends, and a critical WordPress plugin exploit.
Read the recap 12 January 202610 min readPost-core aftershocks, a 6 January volatility spike, and CES 2026's AI hardware wave.
an unconfirmed 6 January ranking spike after the December core update, Google's January webmaster report, personalized AI answers, CES 2026's AI PC wave, and WordPress 7.0…
Read the recap 5 January 202610 min readThe core update closes out 2025, browsers hit 97% agreement, and the 2026 playbook takes shape.
the December core update finishes rolling out, Interop 2025 ends at a 97% pass rate, WordPress 6.9 lands, and the 2026 search playbook takes shape.
Read the recap