Certifications, stated and filterable
API specifications, ISO, safety programme registrations and insurance levels. Supply chain teams screen on these first, and having them buried in a PDF is functionally the same as not having them.
Houston
Energy websites in Houston qualification happens before contact.
An operator's supply chain team decides whether you are on the list before anyone at your company knows they were looking.
Overview
What gets you onto the list
Energy and oilfield website design in Houston costs $7,000 to $50,000. The buying process here starts with qualification rather than interest: certifications, safety record, insurance, equipment specifications and previous scope are checked before any contact, so the site's job is to survive a screen it never sees.
Safety record where they look for it
HSE statistics, programme detail and incident performance. In this sector it is a qualification criterion rather than a marketing message, and companies that publish it get shortlisted by companies that check.
Equipment and specifications as data
Ratings, dimensions, materials, pressure and temperature ranges, service classes. Structured on the page and filterable rather than trapped in a brochure that was designed for print in 2016.
Scope described the way they buy it
Operators and EPCs think in service categories and scopes of work. Describe what you do in their language rather than in yours, or the person screening you cannot map you onto the requirement.
Where you can actually operate
Basins, offshore and onshore, regions and any international footprint. Vague geography reads as unable to commit, and it wastes both sides' time when it turns out you do not cover the field.
Recruiting is a second job for this site
Energy hiring runs hot and cold and moves fast when it turns. A careers section with real content about the work, the rotations and the equipment does more than a job board listing does.
Pricing
What a Houston energy site costs
| Project | Range (USD) | Timeline | What you get |
|---|---|---|---|
| Focused service company site | $7,000 to $15,000 | 4 to 8 weeks | Home, services, certifications, HSE, careers, contact, editable |
| Equipment and specification site | $15,000 to $30,000 | 8 to 16 weeks | Above plus structured product data, specifications, downloads, search |
| Larger or multi-division | $30,000 to $60,000 | 14 to 26 weeks | Division structure, catalogue at scale, integration, multi-region, migration |
| Equipment data project alone | $4,000 to $20,000 | 3 to 10 weeks | Extraction, structuring, specifications, certifications, ongoing sync |
| Qualification content package | $2,500 to $9,000 | 2 to 5 weeks | Certifications, HSE, insurance, scopes, structured for screening |
| Care plan | $300 to $1,800 per month | Ongoing | Updates, certifications, content, monitoring |
The single highest-return work on most energy sites is the qualification content, and it is usually the cheapest line on this table.
Detail
What to ask any Houston agency
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| Where do certifications and specs live? | Structured content on the page, PDF as well | In a downloads folder |
| Which service areas will you build? | The ones you actually cover, and no more | Every suburb within a hundred miles |
| What does this cost? | A range, and what moves it, before a call | You must book a call to hear a number |
| Who owns the code and design files? | You do, unconditionally, in the contract | Ownership ends when the retainer does |
Houston buyers filter on qualification before they make contact. If an agency has not asked what you are certified for, they have not understood the sales process.
Comparison
Where energy sites get screened out
| Problem | What it costs |
|---|---|
| Certifications only inside a PDF | Screened out before anyone contacts you |
| No HSE statistics anywhere | A qualification criterion left unanswered |
| Equipment specs in a print brochure | Nothing searchable, filterable or indexed |
| Services described in your own language | A screener who cannot map you to the scope |
| Vague geography | Wasted conversations about fields you do not cover |
| Careers page with listings and nothing else | Losing crews to companies that wrote something |
FAQ
Common questions
How much does an energy company website cost in Houston?
A focused service company site runs $7,000 to $15,000. An equipment and specification site runs $15,000 to $30,000. Larger multi-division sites run $30,000 to $60,000.
What matters most on an oilfield services site?
Qualification content. Certifications, safety record, insurance levels and scopes of work, structured so a supply chain team can screen you quickly. It is usually the cheapest work on the site and the highest return.
Should we publish our safety statistics?
In this sector it is a qualification criterion rather than a marketing decision. Companies that publish HSE performance get shortlisted by companies that check, and the ones that stay silent are quietly assumed to have a reason.
Where should certifications live?
In structured, filterable content on the page, with the documents available as well. API specifications, ISO and safety registrations buried in a PDF are functionally the same as not having them, because the screen happens before contact.
How should we describe our services?
In the language operators and EPCs buy in: service categories and scopes of work. If the person screening you cannot map your description onto their requirement, you do not make the list regardless of capability.
We have a large equipment catalogue. Can that go online?
Yes, as structured data driven from wherever it lives now rather than as hand-built pages. Where that data sits and what shape it is in is the first thing we scope, because it decides most of the build.
Does the site help with hiring?
Meaningfully, particularly when the market turns and hiring moves fast. Real content about the work, rotations and equipment does more than a job board listing, and it is ready before you need it.
Do you have an office in Houston?
No. We work with Houston energy companies remotely on Central hours and would rather say that than imply otherwise. Not carrying local overheads is part of why our numbers differ.
Next step
Tell us what you need.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.