A food buyer checks your licences and certifications before looking at a single product. Most sites in this sector bury both.
A food processing or FMCG website has to lead with compliance: FSSAI licence, certifications relevant to your market, and manufacturing facility details. Buyers, distributors and importers verify these before evaluating products, and an unverifiable supplier does not get to the product stage at all.
Licence number, validity, and any certifications relevant to your markets: HACCP, ISO 22000, organic, halal, kosher. These are the first filter for distributors and importers and belong high on the page, not in a footer.
Ingredients, shelf life, packaging options, pack sizes, storage conditions and MOQ. A distributor is evaluating whether your product fits their channel, and photographs carry none of that.
Location, capacity, lines, and whether you do contract manufacturing or private label. Buyers assessing supply risk want to see the operation is real and adequately sized.
Which countries you ship to, what documentation you handle, and any market-specific registrations. Importers are checking feasibility before making contact.
Territory, product range, existing distribution and volumes. Those answers make the first call a commercial conversation rather than a qualification exercise.
Nutritional and health claims on food are regulated in India and in export markets. We build so claims sit in fields your team controls, and your regulatory advisor signs off the wording.
| Problem | What it costs |
|---|---|
| FSSAI details not shown | Fails the first verification |
| Products as a photo gallery | Distributors cannot evaluate fit |
| No shelf life or pack sizes | Channel fit cannot be judged |
| No facility or capacity detail | Supply risk unresolved |
| Generic contact form | Several calls to establish basics |
| Unreviewed health claims | Regulatory exposure in a controlled area |
| Ask them | Good answer | Walk away if |
|---|---|---|
| Who owns the site and files? | You do, unconditionally, in the contract | Ownership depends on staying with them |
| Can I open three sites you built? | Live URLs you can check | Screenshots and a PDF |
| What is explicitly not included? | A written list with change pricing | Everything is included |
| How will we know it worked? | A metric agreed before work starts | Activity reports |
The exclusions question decides whether the final invoice matches the quote.
FSSAI licence details and certifications prominently, full product specifications including shelf life and pack sizes, manufacturing facility and capacity detail, export market information, and a structured distributor enquiry form.
Yes, with validity. It is the first thing buyers and distributors verify, and a supplier who does not publish it is assumed to have something to hide. It costs nothing and removes a reason to move on.
It depends on the market. HACCP and ISO 22000 are broadly expected, with organic, halal or kosher certification mattering for specific markets. Show them with validity dates, high on the page.
Nutritional and health claims are regulated in India and in export markets, and the rules differ between them. We build so those claims live in fields you control and your regulatory advisor approves, rather than being baked into the design.
Through a form capturing territory, product range of interest, existing distribution and volumes. Those four answers turn the first call into a commercial conversation instead of a qualification exercise.
Product pages, because buyers search by product type and a PDF catalogue cannot be found. Keep the downloadable catalogue as well for buyers who want to circulate it internally.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.