A priced service menu
Cut, colour, facial, massage, package rates. This is the page customers come for and the one most salon sites replace with a gallery. Publishing prices filters out mismatches and stops your desk quoting all day.
Customers choose a salon on price, location and reviews. Almost nothing else on your site changes the decision.
A salon or spa website works when the service menu is published with prices, booking takes one tap, and the location and timings are immediately visible. Discovery happens on Google Maps and reviews, so the site's job is to convert someone who already found you and is checking whether the price fits.
Cut, colour, facial, massage, package rates. This is the page customers come for and the one most salon sites replace with a gallery. Publishing prices filters out mismatches and stops your desk quoting all day.
WhatsApp, a call button or a simple booking tool. A long enquiry form is the wrong instrument for a haircut appointment, and it loses most of the people who wanted to book.
Convenience decides more salon choices than skill does. Branch, hours, how to get there, whether there is parking, all visible without scrolling.
Your own photographs of your own work, and genuine reviews. Stock imagery of foreign models is recognised instantly and undercuts everything else on the page.
Regulars book a person, not a salon. Named profiles with specialisation help retention and support the bookings that matter most commercially.
Discovery happens there and on review platforms, not on your homepage. Timings, address and phone must match exactly, and reviews need to keep arriving.
| Problem | What it costs |
|---|---|
| No price list | Customers call three salons and you are one of three |
| Long enquiry form | Wrong instrument for an appointment |
| Stock model photography | Recognised instantly, undercuts trust |
| Timings only in an image | Google cannot read them |
| No WhatsApp | Loses the dominant booking channel |
| Offers left up months after expiry | Site reads as abandoned |
| Ask them | Good answer | Walk away if |
|---|---|---|
| Who owns the site and files? | You do, unconditionally, in the contract | Ownership depends on staying with them |
| Can I open three sites you built? | Live URLs you can check | Screenshots and a PDF |
| What is explicitly not included? | A written list with change pricing | Everything is included |
| How will we know it worked? | A metric agreed before work starts | Activity reports |
The exclusions question decides whether the final invoice matches the quote.
Yes. Price is the main comparison customers make, and publishing it filters out mismatches while stopping your desk repeating rates all day. Salons that publish typically get fewer calls and more bookings.
Booking, in one tap. WhatsApp or a call button works better than a form for an appointment, because the customer wants a slot rather than a conversation.
Only if your volume justifies it. For many NCR salons WhatsApp plus a phone number converts better and costs nothing. Booking tools help when you are managing several stylists and want to reduce no-shows.
Google Maps and reviews, overwhelmingly. Your Business Profile does the discovery and the site converts, which is why matching timings and address exactly across both matters.
For salons where regulars book a specific person, yes. Named profiles with specialisation support retention, which is worth more than new-customer acquisition in this sector.
Yes, and you must be able to. An expired offer still on the site months later is one of the fastest ways to make a salon look neglected.
One page per branch with its own timings, team, price variations and directions, so each ranks in its own area rather than one page serving all of them poorly.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.