Claims you can substantiate
Specific numbers, named customers and honest limitations. This audience checks, and a claim that does not survive checking costs more credibility than making no claim at all.
Wherever you are between Mountain View and San Jose, the site is being read by somebody who will check the claims before they book the call.
Web design in Silicon Valley costs $5,000 to $40,000 depending on how technical the product is and how many audiences the site serves. The constant across the region is a reader who verifies: they will run their own performance audit, read your documentation and notice which questions the site avoids answering.
Specific numbers, named customers and honest limitations. This audience checks, and a claim that does not survive checking costs more credibility than making no claim at all.
Somebody will run a Lighthouse audit on your homepage. Treat performance as a delivered outcome with numbers rather than an adjective in the proposal, because it will be verified either way.
Plain description on the surface, full technical depth immediately beneath. Making a technical reader dig, or forcing a non-technical one through specifications, loses one audience or the other.
For product companies the docs frequently carry more traffic and more conviction than the marketing pages. Indexed, fast, searchable and consistent rather than parked on a neglected subdomain.
The region's hiring market means your careers content is read closely. Engineering culture, what you are building, how decisions get made. Substance recruits better than perks here.
Positioning changes, launches happen and marketing should not queue behind an engineering sprint to publish a page. If the site cannot change weekly, it will be out of date most of the year.
| Project | Range (USD) | Timeline | What you get |
|---|---|---|---|
| Focused company site | $5,000 to $12,000 | 4 to 8 weeks | Home, product, about, careers, contact, editable system, analytics |
| Technical or B2B product site | $12,000 to $26,000 | 8 to 15 weeks | Above plus use cases, specification or integration structure, docs, testing |
| Multi-audience or larger site | $26,000 to $50,000 | 14 to 26 weeks | Component system, per-audience paths, resource centre, migration, performance |
| Documentation integration | $4,000 to $12,000 | 2 to 6 weeks | Indexed, fast, searchable, consistent with the marketing site |
| Care and growth plan | $400 to $4,000 per month | Ongoing | Content, testing, releases, monitoring, performance |
Published, before a call. In a region where most agencies require a discovery call before naming a number, this is a genuine difference rather than a marketing line.
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| What does this actually cost? | A range, and what moves it, before a call | You must book a call to learn the ballpark |
| Who owns the code and design files? | You do, unconditionally, in the contract | Ownership depends on staying on a retainer |
| Can I see Core Web Vitals on three live sites? | URLs, and an honest word about the slowest | They show you portfolio shots |
| Who maintains it after launch? | A named arrangement and response time | Not discussed until it breaks |
An agency that will not put these in writing has answered the question anyway.
| You are in | Start here |
|---|---|
| San Francisco proper | Web design in San Francisco |
| San Jose and the South Bay | Web design in San Jose |
| Palo Alto and the Peninsula | Web design in Palo Alto |
| Oakland and the East Bay | Web design in Oakland |
| A SaaS or software product | SaaS website design in San Francisco |
| An early stage startup | Startup website design in San Francisco |
A focused company site runs $5,000 to $12,000. A technical or B2B product site runs $12,000 to $26,000. Multi-audience and larger sites run $26,000 to $50,000, published before any call.
Because a mandatory discovery call to learn a ballpark wastes everybody's time and filters out good buyers. In a region full of people who evaluate carefully, a published range is a competitive advantage rather than a risk.
Verification. Somebody will run their own performance audit, read your documentation, check a claim against a source and notice which question the site avoids. Building for that reader raises the quality of everything.
It should behave as part of it: indexed, fast, searchable and consistent. For product companies the docs frequently carry more traffic and more conviction than the marketing pages do.
Yes. We have separate pages for San Francisco, Oakland, San Jose and Palo Alto because the markets genuinely differ, and this page is for companies that think of themselves as Valley rather than as any one city.
Yes, and it is common here. We need the design system rather than flat images: states, breakpoints, type scale and spacing rules. Where those decisions are missing we will tell you which ones need making.
That should be immediate, and it is a build decision rather than a process one. If publishing a page queues behind an engineering sprint, the site will be out of date for most of the year.
No. We work with companies across the region remotely on Pacific hours and would rather say that than imply otherwise. Not carrying Bay Area overheads is exactly why our published numbers look like they do.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.