Factual service pages
A page per service area: statutory audit, GST, income tax, ROC compliance, transfer pricing. Explaining what the work involves, the process and the timeline. Factual rather than promotional, which is also what ranks.
Delhi NCR
CA and financial services websites inside the rules that bind you.
Chartered accountants in India operate under ICAI restrictions that most marketing advice ignores entirely. A website is permitted, and what goes on it needs care.
Overview
What works within the restrictions
Chartered accountants in India are bound by ICAI guidelines that restrict solicitation and advertising. A website providing factual information about the firm, its partners and its services is generally accepted, while promotional claims, comparative language and client testimonials are the areas requiring care. Informational content is both the compliant route and the one that ranks.
Partner profiles that establish standing
Membership number, qualifications, years, specialisation and published work. In this sector credentials carry the credibility that marketing language cannot, and they are the safer ground.
Content that answers real questions
Filing deadlines, what a notice means, what documentation a process needs. Genuinely useful, generally acceptable, and the most reliable route to being found. It is also what AI assistants quote.
Careful with claims and testimonials
Superlatives, comparative claims and client testimonials are the areas where professionals most often create problems for themselves. We build the structure and flag anything needing review. Your ICAI compliance view governs, and we are not your advisor on it.
Enquiry handling with confidentiality
Collect enough to open a conversation, not the client's financial position. Clear wording about what submitting does and does not create, and submissions routed securely rather than to a shared inbox.
Deadline-driven traffic
Search volume in this sector spikes hard around filing deadlines. Content published before the deadline rather than during it captures that, and your team should be able to update dates without a developer.
What to avoid
Where professional firm sites go wrong
| Problem | Why it matters |
|---|---|
| Promotional superlatives | The clearest exposure under professional restrictions |
| Client testimonials | Frequently problematic for CAs in India |
| One page listing every service | Ranks for none of them |
| Partner details missing | Removes the credibility the sector runs on |
| Deadline content published late | Misses the entire traffic window |
| Enquiry form asking financial details | Confidentiality problems before any engagement |
We build to a conservative reading and mark anything needing sign-off. Interpretations differ between practitioners, so your compliance view governs the final wording.
Detail
What to ask before you hire
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| Who owns the site and files? | You do, unconditionally, in the contract | Ownership depends on staying with them |
| Can I open three sites you built? | Live URLs you can check yourself | Screenshots and a portfolio PDF |
| What is explicitly not included? | A written list with change pricing | Everything is included, which means nothing is defined |
| How will we know it worked? | A metric agreed before work starts | They report activity rather than outcome |
The exclusions question decides whether the final invoice matches the quote.
Comparison
Practices, boutiques and advisers
Small practices
Partner-led. Credentials, services and locality carry the site. Keep it factual and let the qualifications work.
Mid-size firms
Service area pages plus partner profiles plus an insights section, structured so each service ranks independently.
Financial advisers and wealth
Different regulator and different restrictions from CAs. Registration details, scope of advice and how you are remunerated stated plainly, since that question decides trust.
FAQ
Common questions
Can chartered accountants in India have a website?
Yes. ICAI guidelines restrict solicitation and advertising, and a website providing factual information about the firm, its partners and its services is generally accepted. Promotional claims, comparative language and testimonials are the areas requiring care.
Can we publish client testimonials?
This is a contested area for CAs in India and many firms avoid it. We build the site so credibility comes from credentials, published work and factual service detail instead. If you want testimonials, your compliance view governs.
Should each service have its own page?
Yes. Someone searching about a GST notice and someone searching about statutory audit are different people with different urgency. One combined services page competes for both and ranks for neither.
What content works for a CA firm?
Explaining processes, deadlines, documentation requirements and what a notice means. Genuinely useful, informational rather than promotional, and consistently the most reliable route to being found in this sector.
When should deadline content be published?
Well before the deadline, not during it. Search volume spikes hard around filing dates, and content published in the middle of the spike has not been indexed and ranked in time to capture it.
What should the enquiry form ask?
Name, contact details and a general subject. Not financial details or specifics of the matter, which creates confidentiality problems before any engagement exists.
Who signs off the wording?
You do, or whoever handles compliance at your firm. We build conservatively and flag anything needing review, and we are not your advisor on ICAI interpretation.
Next step
Tell us what you need.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.