Find out why, do not guess
Session recordings, funnel drop-off, form analytics and the questions your enquiries keep asking. Most CRO proposals skip this and go straight to changing button colours.
Delhi NCR
Conversion optimisation in Delhi starts before any test.
Most sites we audit have three obvious problems that need fixing, not testing. Testing your way to a fix you already know is expensive.
Overview
Where CRO actually starts
Conversion optimisation starts with finding out why visitors do not convert, using session recordings, funnel data and the enquiries you already get. Most sites then need obvious fixes rather than tests: a broken form, a hidden phone number, no pricing, no WhatsApp. Testing comes after, and only where traffic is high enough to reach significance.
Fix what is obviously broken
A form that fails, a phone number that is not tappable, no WhatsApp, no pricing, a checkout that stalls on mobile. These are not hypotheses to test, they are defects to fix.
Then test, if you have the traffic
A/B testing needs enough conversions to reach significance. Most Indian SME sites do not have the volume, and tests called after two days on forty visitors tell you nothing. We will say when testing is not viable for you.
One variable at a time
Changing five things and seeing a lift tells you something worked. It does not tell you what, which means you cannot repeat it or undo the part that hurt.
Measure enquiries, not micro-conversions
Scroll depth and time on page are diagnostics. The number that matters is qualified enquiries, and cost per enquiry where you are buying traffic.
Mobile first, because that is your traffic
Most Indian web traffic is mid-range Android on uneven connections. A conversion problem that only exists on mobile is invisible in a desktop review, and that is where most of them are.
What to avoid
Fixes versus tests
| This is a fix | This is a test |
|---|---|
| Form does not deliver | Which headline converts better |
| Phone number not tappable | Whether pricing on the page raises enquiries |
| No WhatsApp option | Long form versus short form |
| Checkout fails on mobile | Which proof placement works |
| No pricing signal at all | Which offer framing performs |
| Page takes eight seconds | Layout variations |
The left column should be fixed today. Running a test to establish whether a broken form should be repaired is a way of spending money to learn something you already know.
Detail
What to ask before you hire
| Ask them | Good answer | Walk away if |
|---|---|---|
| Who owns the store and data? | You do, in your own accounts | Accounts in the agency's name |
| Can I open three live examples? | URLs you can check yourself | Screenshots and a PDF |
| What is explicitly not included? | A written list with change pricing | Everything is included |
| How will we know it worked? | A metric agreed before work starts | Activity reports |
The exclusions question decides whether the final invoice matches the quote.
FAQ
Common questions
What is a good conversion rate?
It varies far too much by industry and traffic source for a universal number to be useful. Compare against your own baseline and your cost per qualified enquiry. A rate that looks low can be excellent if the customers are valuable.
Do we have enough traffic for A/B testing?
Most Indian SME sites do not. Testing needs enough conversions to reach statistical significance, and a test called after two days on forty visitors is noise. Where volume is low, research and fixing obvious problems produces more than testing does.
Where does CRO start?
With finding out why people do not convert: session recordings, funnel drop-off and the questions your enquiries keep asking. Changing things before you know why is guessing with extra steps.
What are the most common conversion problems?
A silently failing form, no tappable phone number, no WhatsApp, no pricing signal, and a site that is slow on mobile. Those five account for most of what we find, and none of them need a test.
How long should a test run?
Long enough to reach significance and to cover at least one full weekly cycle, since weekday and weekend behaviour differ. Stopping early because the numbers look good is the most common testing mistake.
Should we test button colours?
Almost never as a starting point. Contrast matters so the action is visible, and the specific hue rarely does. If button colour is your biggest available improvement, the site is in better shape than most.
Next step
Tell us what you need.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.