Built around the questions a nervous new patient asks before they will pick up the phone: what it costs, whether you take their insurance, and whether it will hurt.
Dental website design costs $3,000 to $12,000 for most single-location practices and takes three to six weeks. What separates a practice site that fills the diary from one that does not is a separate page for each treatment you want to be found for, plain answers on cost and insurance, and an appointment request that handles patient information securely.
Someone searching for implants, veneers or a root canal is a different person with different worries than someone searching for a check-up. One combined services page competes for all of those and wins none. Each treatment gets its own page with its own cost guidance and its own questions answered.
Cost is the first question and the one most practice sites avoid. Publishing ranges and listing the plans you accept filters out people you cannot help and gives everyone else a reason to book. Practices that publish get fewer calls and more appointments.
An appointment request should collect enough to schedule and no more. Clinical detail does not belong in a web form. We keep fields minimal, serve everything over TLS, and route submissions to a system appropriate for patient data. Confirm your own obligations with your compliance advisor and we will build to them.
A large share of people avoid the dentist out of fear. Saying so plainly, explaining sedation options and what a first visit involves, converts better than any stock photograph of a person with unusually white teeth.
Treatment photography is the strongest proof you have. It needs written patient consent, honest presentation without retouching, and fast loading. We build the gallery to handle all three.
Dental is local. That means a complete Google Business Profile, consistent details everywhere, treatment pages that name your area, and a steady flow of reviews. We handle the site side and give you a process for the rest.
| Project | Range (USD) | Timeline | Included |
|---|---|---|---|
| Single practice, core treatments | $3,000 to $7,000 | 3 to 5 weeks | Home, about, six to eight treatment pages, booking, local schema |
| Practice with cosmetic focus | $7,000 to $12,000 | 4 to 7 weeks | Above plus before and after galleries, finance information, deeper content |
| Multi-site group | $12,000 to $30,000 | 6 to 12 weeks | Location pages, per-site teams and hours, shared brand system |
| Treatment page expansion | $400 to $900 per page | 1 to 2 weeks each | Research, copy, build, schema for one treatment |
| Care plan | $250 to $900 per month | Ongoing | Updates, monitoring, content additions, performance |
Practices competing in dense urban markets usually need more treatment pages and deeper content on each, which is what moves a project into the higher bands. We will tell you how many pages your market realistically needs before you commit to a budget.
| Problem | What happens | The fix |
|---|---|---|
| One page listing every treatment | Ranks for nothing specific | A page per treatment, each fully answered |
| No prices anywhere | Callers ask cost first, and reception spends the day quoting | Published ranges with what affects them |
| Insurance plans not listed | Patients call competitors who list them | Accepted plans named on a dedicated page |
| Web form asking for clinical history | Collects data you should not hold that way | Minimal fields, secure routing, detail taken in practice |
| Stock photography of models | Undermines every trust signal on the page | Your practice, your team, real patients with consent |
| Booking buried in the footer | Motivated patients give up | Persistent booking action on every page |
A single practice site with core treatment pages runs $3,000 to $7,000. A cosmetic-focused practice with galleries and finance information runs $7,000 to $12,000. Multi-site groups run $12,000 to $30,000. Individual treatment pages added later are $400 to $900 each.
Three to five weeks for a standard practice site. Cosmetic practices with larger galleries and more treatment pages take four to seven weeks. The usual delay is photography and getting written consent for before and after images, so it helps to start that at kickoff.
Yes, if you want to be found for them. Someone searching for dental implants has different questions, different costs and different anxieties than someone booking a hygiene appointment. A single services page competes for every one of those searches and ranks for none. Separate pages also let you answer each set of questions properly.
We recommend ranges rather than exact figures, with a line on what moves a case up or down. Practices that publish nothing get more calls, but a large share of those calls end at the price. Publishing filters early, so reception spends its time on people who are ready.
A booking request over TLS asking for name, contact details and preferred time is standard practice. What should not go in a web form is clinical history or anything you would treat as protected health information. We keep forms minimal and route submissions appropriately. Your obligations depend on where you practise, so confirm the specifics with your compliance advisor and we will build to that.
Yes, with written patient consent covering website use, and presented honestly without retouching that misrepresents the result. Advertising standards for dental treatment vary by country and by state, so check what applies to you. We build the gallery to load fast and to carry the consent and disclaimer text alongside the images.
Treatment pages that name your area, complete and consistent local details across the web, local schema on the site, and a Google Business Profile with a steady flow of genuine reviews. In a competitive city that also takes time and content depth. We build the site side properly and tell you honestly what the rest will take.
Yes. Team members, hours, accepted insurance plans, prices and news are all editable through a CMS with a recorded walkthrough. Treatment page structure and new pages are usually worth having us do, since they need research and schema.
We integrate booking with the common platforms, including Dentally, Denticon and similar, or embed whichever scheduler you already use. Tell us what you run and we will confirm what is possible before quoting rather than after.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.