Websites for realtors and brokerages built around the two things that actually bring business: listings people can find, and area pages that win local search.
Real estate website design costs $4,000 to $18,000 for most agents and small brokerages and takes three to seven weeks. The three things that decide whether it generates leads are IDX integration that search engines can actually index, a page for each neighbourhood you work, and lead capture that asks for a phone number at the right moment rather than the first one.
Most IDX widgets load listings through JavaScript from another domain, which means Google indexes almost none of it. That is why so many agent sites have thousands of listings and no search traffic. We use integrations that render server side so listing and area pages can genuinely rank.
Neighbourhood and area pages are where agent websites win. Someone searching for a specific suburb wants prices, schools, commute, what the streets are like and what is on the market there. A generic city page loses to anyone who bothered to write the specifics.
A form demanding a phone number before someone has seen a single listing loses most of them. Gates work later: saved searches, a valuation request, a full photo set. We map where in the journey to ask, and let people browse before they commit.
Listing pages are image galleries with text attached, and they are usually where real estate sites collapse on speed. Modern formats, correct sizing, lazy loading and a proper CDN keep them quick without losing quality on the photographs that sell the property.
Buyers and sellers want completely different things, and most agent sites are built entirely for buyers. Sellers want to know what their home is worth, what you charge, and how you market. That deserves its own path, and it is usually the more valuable lead.
Language describing neighbourhoods can create fair housing exposure without anyone intending it, particularly around schools, safety and who a property would suit. We write about property and place rather than the people who live there, and flag anything that needs your broker's review.
| Project | Range (USD) | Timeline | Included |
|---|---|---|---|
| Individual agent | $4,000 to $9,000 | 3 to 5 weeks | Brand, IDX search, listings, five to eight area pages, lead capture |
| Small brokerage or team | $9,000 to $18,000 | 5 to 8 weeks | Above plus agent profiles, team pages, CRM integration, seller journey |
| Larger brokerage | $18,000 to $45,000 | 3 to 6 months | Full architecture, per-agent sites, integrations, migration |
| Area page expansion | $400 to $900 per page | 1 week each | Research, copy, listings feed, schema for one area |
| Retainer | $800 to $4,000 per month | Ongoing | New area pages, content, performance, CRM tuning |
IDX and MLS feeds carry their own licensing and monthly fees set by your MLS and your provider, and those go to them rather than to us. We will confirm what your board allows and what the feed will cost before you commit to a build.
| Problem | What happens | The fix |
|---|---|---|
| IDX rendered entirely in JavaScript | Thousands of listings, none indexed | Server-rendered integration that search engines can read |
| Registration wall before any browsing | Most visitors leave rather than register | Gates placed later, after genuine interest |
| One page for the whole city | Beaten by anyone who wrote area detail | A page per neighbourhood, with real specifics |
| Uncompressed listing galleries | Slow pages on the phones buyers use | Modern formats, sizing, lazy loading, CDN |
| No seller path at all | The higher-value lead has nowhere to go | Valuation request and seller marketing pages |
| Sold listings deleted at completion | Loses accumulated ranking and proof | Sold archive retained, clearly marked |
We build to reduce fair housing risk in the copy, but we are not your legal or compliance advisor. Neighbourhood descriptions should be reviewed by your broker before they go live.
An individual agent site runs $4,000 to $9,000. A small brokerage or team site with agent profiles and CRM integration runs $9,000 to $18,000. Larger brokerages run $18,000 to $45,000. IDX feed licensing is charged separately by your MLS and provider.
IDX is the arrangement that lets you display other brokers' listings from your MLS on your own site. You need it if you want buyers to search properties without leaving you for a portal. Rules, fees and display requirements are set by your local MLS, so we confirm what yours permits before building.
Because most IDX widgets load listings through JavaScript from a third-party domain, so search engines index almost none of it. The listings exist for visitors but not for Google. Integrations that render server side on your own domain solve this, and it is the single biggest technical difference between agent sites that rank and ones that do not.
Not at the start. Forcing registration before anyone has seen a property loses the large majority of visitors, and the emails you collect are mostly poor quality. Gating works later, once someone has shown genuine interest: saving a search, requesting a valuation, or asking for a viewing.
They are the most reliable way for an individual agent to win search. Portals outrank you on listings but rarely write properly about a specific area. A page with real prices, schools, transport and character for a suburb you know well can rank and bring in people already looking there.
Describing who would enjoy living somewhere, or referring to schools and safety in certain ways, can create exposure even when nobody intended it. We write about the property and the place rather than the people, and flag anything that needs review. Your broker should sign off neighbourhood copy before it goes live, since we are not your compliance advisor.
Yes. We integrate with the platforms agents commonly use, including Follow Up Boss, kvCORE, LionDesk and HubSpot, so enquiries arrive where you already work rather than in a separate inbox you forget to check. Tell us what you use before we quote.
Keep them, clearly marked as sold. They accumulate ranking over time, they demonstrate activity in an area, and deleting them throws away pages that took months to gain traction. We archive rather than remove.
Yes. Area pages, blog posts, bios and testimonials are editable through a CMS with a walkthrough. Listings come through the IDX feed automatically, so those need no work from you at all.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.