Disclosures attached to claims
Required disclosures should sit with the statement they qualify rather than in a footer nobody reads. We build them as fields tied to each claim, so compliance can see and edit them without touching the design.
New York
Financial services websites in New York where compliance reviews every word.
Almost no marketing advice applies to a registered adviser. Testimonials, performance claims and even the word guarantee are governed, and your CCO reviews everything before it goes live.
Overview
Building for a compliance review
Websites for New York financial advisers and RIAs are governed by SEC and FINRA marketing rules covering testimonials, endorsements, performance presentation, disclosures and recordkeeping. The practical consequence is that the site has to be built so compliance can review and archive content, and so required disclosures sit with the claims they qualify rather than being buried.
Testimonials and endorsements are governed
The SEC marketing rule permits them under conditions covering disclosure, compensation and oversight. That is a decision for your CCO, not for us. We build the structure to carry the required wording; your compliance function approves whether to use it at all.
Performance presentation
How, whether and with what accompanying information performance may be shown is heavily prescribed. We do not make that call. We build so that whatever your compliance function approves can be presented consistently and updated without a developer.
Archiving and recordkeeping
Firms are generally required to retain communications, including website content. Build so versions can be captured and exported rather than discovering at examination that nobody kept a record of what the site said last year.
Form ADV and required links
Brochure availability, firm disclosures and regulatory links placed where they are expected to be found rather than buried in a legal page.
Content that survives review
Educational content on planning, tax timing or market structure is generally the most reliable route to being found, because it is informational rather than promotional. It is also what compliance approves fastest.
Pricing
What a New York advisory site costs
| Project | Range (USD) | Timeline | What you get |
|---|---|---|---|
| Solo adviser or small RIA | $6,000 to $12,000 | 5 to 8 weeks | Brand, service pages, bios, disclosures, compliance-editable fields |
| Mid-sized firm | $12,000 to $25,000 | 8 to 12 weeks | Above plus insights section, team depth, gated materials, archiving |
| Larger firm or multi-entity | $25,000 to $45,000 | 3 to 6 months | Full architecture, CMS workflow, integrations, migration |
| Compliance review cycles | Built into the timeline | Ongoing | Expect two to three rounds, which is why timelines are longer |
| Retainer | $1,500 to $6,000 per month | Ongoing | Content through review, updates, performance |
Timelines here are longer than any other sector we work in, and the reason is compliance review rather than build complexity. Firms that name one reviewer at kickoff finish considerably sooner.
Detail
What to ask any agency you shortlist
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| What is not in this quote? | A written list you can price separately | Everything you asked for |
| What does month two cost? | A number, before you sign | We can discuss that later |
| What happens to rankings in a rebuild? | Redirect mapping, raised unprompted | They say the new site will just rank better |
| What would you tell us not to build? | A straight answer that costs them money | Everything on your list is essential |
The pricing question separates most of the field, because publishing a number commits you to it.
Comparison
Where advisory sites create problems
| Problem | Why it matters |
|---|---|
| Disclosures only in the footer | Not with the claim they qualify |
| Testimonials added without review | Governed by the marketing rule |
| Performance shown ad hoc | Prescribed presentation requirements |
| No archiving capability | Recordkeeping obligations at examination |
| Marketing language written for other sectors | Words like guarantee carry weight here |
| Content published without review workflow | Nobody can evidence approval |
We build conservatively and flag anything needing review. Your chief compliance officer governs the final wording. We are not your compliance advisor and this page is not compliance guidance.
FAQ
Common questions
How much does a financial adviser website cost in New York?
A solo adviser or small RIA runs $6,000 to $12,000. A mid-sized firm runs $12,000 to $25,000. Larger multi-entity firms run $25,000 to $45,000. Timelines are longer than other sectors because of compliance review cycles.
Can we use testimonials on our website?
The SEC marketing rule permits testimonials and endorsements under conditions covering disclosure, compensation and oversight. Whether to use them is a decision for your chief compliance officer. We build the structure to carry required wording; we do not advise on whether it is permitted for your firm.
Can we show performance figures?
Presentation of performance is heavily prescribed. We do not make that determination. We build so whatever your compliance function approves can be presented consistently and updated without a developer, with required accompanying information attached rather than separate.
How do you handle disclosures?
As fields tied to the claim they qualify rather than a footer block. That way compliance can review and edit the wording without touching the design, and the disclosure travels with the statement wherever it appears.
What about archiving website content?
Firms generally have recordkeeping obligations covering communications including website content. We build so versions can be captured and exported, rather than discovering at examination that nobody retained what the site said previously.
Why do these projects take longer?
Compliance review, not build complexity. Expect two to three review cycles. Firms that name one reviewer with authority at kickoff finish considerably sooner than those routing copy through a committee.
What content works for an advisory firm?
Educational material on planning, tax timing or market structure. It is informational rather than promotional, which means it clears review faster and is also what ranks and what AI assistants quote.
Who approves the final wording?
Your chief compliance officer. We build conservatively, flag anything that needs review, and make the compliance-sensitive text editable by your team. We are not your compliance advisor.
Next step
Disclosures only in the footer?
Send us what you have now and we will give you an honest read before anyone talks price. If it is not worth rebuilding, that is what you will hear.