New York rent means every point of margin matters. Third-party delivery commission is the largest controllable cost most restaurants have.
Restaurant websites in NYC cost $1,700 to $8,000 for most single locations. The highest-value work is a direct ordering channel: New York City capped third-party delivery commissions, and a direct channel avoids them entirely on repeat customers who already know you.
A PDF menu cannot be read comfortably on a phone, cannot be indexed, and needs a designer to change a price. Menus built as pages get found when someone searches for a dish in your neighborhood, which in New York is how a huge share of discovery happens.
New York City capped third-party delivery commissions, and even at the capped rate it is a substantial share of every order. Direct ordering through Toast, Square or ChowNow avoids it, and the customer relationship stays yours.
Resy and OpenTable dominate here, with SevenRooms strong for groups. Embed whichever you use so booking takes one tap rather than bouncing the diner to a page that looks like a different business.
New York requires the grade to be posted at the restaurant, and diners look for it. Showing an A on the site is free credibility that most restaurant websites simply do not use.
New Yorkers search by neighborhood and cuisine together. Your site should name both explicitly, and your Google Business Profile has to match exactly, because Maps drives more discovery than your homepage ever will.
A meaningful share of your traffic is someone on a phone with patchy signal deciding where to eat. Compressed photography, modern formats and a real performance budget.
| Project | Range (USD) | Timeline | What you get |
|---|---|---|---|
| Single location, menu and bookings | $1,700 to $5,000 | 2 to 4 weeks | Menu pages, hours, reservations, gallery, local schema |
| Single location with direct ordering | $4,000 to $8,000 | 3 to 5 weeks | Above plus ordering integration and checkout testing |
| Multi-location group | $9,000 to $25,000 | 5 to 10 weeks | Location pages, per-site menus and hours, group branding |
| Menu and content updates | $150 to $400 per month | Ongoing | Seasonal changes, photography swaps, hours |
| Redesign | $2,500 to $9,000 | 2 to 5 weeks | Rebuild on your current ordering and booking systems |
Ordering and reservation platforms charge their own fees on top, which go to them rather than to us. We tell you what each option costs before you commit.
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| What does this actually cost? | A range, and what moves it, before a call | You must book a call to learn the ballpark |
| Who owns the code and design files? | You do, unconditionally, in the contract | Ownership depends on staying on a retainer |
| Can I see Core Web Vitals on three live sites? | URLs, and an honest word about the slowest | They show you portfolio shots instead |
| What happens to rankings in a rebuild? | Redirect mapping, raised unprompted | They say the new site will just rank better |
The pricing question separates most of the New York field, because publishing numbers commits you to them.
| Problem | What it costs |
|---|---|
| Menu as a PDF | Unreadable on mobile, invisible to search |
| Only third-party ordering links | Commission on every repeat order |
| Hours only in an image | Google shows nothing, diners assume closed |
| No neighborhood named anywhere | Missed by how New Yorkers actually search |
| Autoplay video on load | Diners leave immediately |
| DOH grade not shown | Free credibility left unused |
A single location with menu and reservations runs $1,700 to $5,000. Adding direct online ordering takes it to $4,000 to $8,000. Multi-location groups run $9,000 to $25,000. Ordering and booking platforms bill their own fees separately.
In New York especially, yes. The city capped third-party commissions and even capped it is a meaningful share of every order. Most restaurants keep app listings for discovery and push repeat customers to order direct, and the website is where that push happens.
No. PDFs cannot be read comfortably on a phone or indexed by search engines, and changing a price means opening a design file. Menus built as pages get found when someone searches for a dish nearby.
Resy and OpenTable dominate New York, and SevenRooms is stronger on guest data for groups. We recommend based on your covers and margin, then embed whichever you choose so booking never leaves your site.
If it is an A, yes. New Yorkers look for it, you are already required to post it at the restaurant, and putting it on the site is free credibility that most restaurant websites do not use.
Yes, that is the point. Dishes, prices, specials and hours are editable by your team in minutes. Restaurants change too often for updates to depend on an agency's turnaround.
Yes. Each location gets its own page with its own hours, menu, photography and schema, so each ranks for its own neighborhood under shared group branding.
Google Maps, Resy and Google search by neighborhood and cuisine together. Your Business Profile does most of the discovery, which is why matching hours, address and phone exactly across both matters more than the homepage design.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.