New York has more attorneys per capita than almost anywhere. Ranking here is not about better design, it is about answering the question a client actually typed.
Law firm websites in New York cost $5,000 to $20,000 for most small and mid-sized firms. The market is exceptionally competitive, so the structure that works is a page per practice area answering the specific question a client searched, rather than a firm overview. New York attorney advertising rules govern everything published, including disclaimers on results and how testimonials may be used.
Personal injury, employment, immigration, real estate closings, matrimonial and criminal defense are entirely different searches by people in different states of mind. A combined practice list ranks for none of them, and in a market this saturated that is fatal.
A client does not search for employment law. They search whether they can be fired for reporting harassment. Pages built around real questions rank better and convert better, because they meet the person where they actually are.
Attorney advertising in New York is governed by the Rules of Professional Conduct, including requirements around advertisement labelling, retention of copies, disclaimers on results and restrictions on certain claims. We build the structure to carry that wording; your firm's compliance lead approves it. We are not your ethics counsel.
Admissions, courts, years, notable matters where permitted, and a paragraph in plain English about how you work. New York clients frequently choose the attorney rather than the firm, so profiles carry more weight here than in most markets.
Collect enough to run a conflicts check and open a conversation, not the facts of the matter. Clear wording that submitting does not create an attorney-client relationship, and secure routing rather than a shared inbox.
Public-facing legal websites in New York face accessibility claims more than most sectors. We build to WCAG 2.2 AA as a default: contrast, keyboard navigation, visible focus, labelled fields and proper heading structure.
| Project | Range (USD) | Timeline | What you get |
|---|---|---|---|
| Solo or small firm | $5,000 to $10,000 | 4 to 6 weeks | Home, about, four to six practice areas, bios, intake, accessibility |
| Mid-sized firm | $10,000 to $20,000 | 6 to 9 weeks | Above plus deeper practice content, results, insights, multi-office |
| Larger firm | $20,000 to $45,000 | 3 to 6 months | Full content architecture, CMS workflow, integrations, migration |
| Practice area page | $600 to $1,400 each | 1 to 2 weeks each | Research, copy, build, schema |
| Retainer | $1,000 to $5,000 per month | Ongoing | Content, updates, performance, accessibility monitoring |
Personal injury is among the most competitive and expensive verticals in New York search. Firms in that space need considerably more content depth than these bands assume, and we will say so before you set a budget.
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| What does this actually cost? | A range, and what moves it, before a call | You must book a call to learn the ballpark |
| Who owns the code and design files? | You do, unconditionally, in the contract | Ownership depends on staying on a retainer |
| Can I see Core Web Vitals on three live sites? | URLs, and an honest word about the slowest | They show you portfolio shots instead |
| What happens to rankings in a rebuild? | Redirect mapping, raised unprompted | They say the new site will just rank better |
The pricing question separates most of the New York field, because publishing numbers commits you to them.
| Problem | What it costs |
|---|---|
| One page listing all practice areas | Invisible in a saturated market |
| Pages about categories, not questions | Ranks for terms nobody in trouble types |
| Attorney bios reading like directory entries | Clients choose people, not firms |
| Intake form inviting case facts | Confidentiality and conflicts exposure |
| Results without required disclaimers | Advertising rule exposure |
| Inaccessible navigation and forms | A sector-specific claim risk |
A solo or small firm site runs $5,000 to $10,000. A mid-sized firm with deeper content and results runs $10,000 to $20,000. Larger firms run $20,000 to $45,000. Personal injury firms typically need more content depth than these bands assume.
The Rules of Professional Conduct govern attorney advertising in New York, including labelling, retention of copies, disclaimers on results and restrictions on certain claims. We build the structure to carry required wording and flag anything needing review; your firm's compliance lead approves it. We are not your ethics counsel.
In New York, absolutely. It is one of the most saturated legal markets in the country, and a combined practice list competes for every search and ranks for none. Separate pages also let you address each client's specific situation.
Generally yes, with the disclaimers New York requires and provided claims are accurate and not misleading. We design results so required wording sits with them rather than being buried, and your compliance lead approves the exact text.
Name, contact details and a general subject. Not the facts of the matter, which creates confidentiality and conflicts problems before a check has been run. Include clear wording that submitting does not create an attorney-client relationship.
Public-facing legal websites in New York face accessibility claims more than most sectors, so yes. We build to WCAG 2.2 AA by default rather than as an add-on.
Referral first, then search for their specific problem rather than for a firm. That is why pages answering a real question outperform pages describing the practice, and why one combined page performs so badly here.
Yes, with the platforms firms commonly use including Clio and Filevine, or we route intake to whatever you already run. Tell us at the start and we confirm before quoting.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.