A fintech visitor is deciding whether to give you access to their money or their customers' money. Everything on the site is read through that.
Fintech website design in San Francisco costs $12,000 to $55,000. The difference from other software marketing is that trust content is the product content: who holds the funds, who is regulated, what the security posture is and what happens if something goes wrong. Sites that dodge those questions lose the readers who would have converted.
Bank partner, licensed entity, custodian or none of the above. Sophisticated readers look for this immediately and its absence is read as evasion. Stating it plainly converts better than any amount of reassurance language.
Encryption, access control, penetration testing cadence, certifications, subprocessors and incident response. In this market a proper security page answers most of a diligence questionnaire before anybody sends one.
Financial services marketing carries obligations that vary by product, licence and jurisdiction, and they change what may appear alongside a claim or a rate. Your compliance function defines what applies; we build the site to carry it correctly.
Fee structures in finance are where trust is won or lost. Publish them clearly, including the ones people usually hide. A reader who finds a fee you did not mention treats everything else on the site as suspect.
For infrastructure fintech the docs carry more traffic and more conversion than the marketing site. Indexed, fast, searchable and accurate, with a sandbox that works without a sales conversation.
Every page will pass compliance. Building a structure where required language lives in reusable components rather than pasted per page is what stops review becoming the bottleneck on every future change.
| Project | Range (USD) | Timeline | What you get |
|---|---|---|---|
| Early stage fintech | $12,000 to $22,000 | 7 to 12 weeks | Home, product, security, pricing, compliance-ready structure, editable system |
| Growth stage | $22,000 to $40,000 | 12 to 20 weeks | Above plus per-audience paths, docs integration, resource centre, testing |
| Larger or regulated entity | $40,000 to $70,000 | 18 to 30 weeks | Component system, disclosure workflow, investor or partner sections, migration |
| Security and trust page | $2,500 to $7,000 | 1 to 3 weeks | Written with your security lead, structured for diligence questionnaires |
| Docs site integration | $5,000 to $14,000 | 3 to 7 weeks | Indexed, fast, searchable, sandbox linked |
| Growth retainer | $3,000 to $12,000 per month | Ongoing | Content, testing, compliance-reviewed pages, performance |
Compliance review cycles move fintech timelines more than the build does. Scoping who reviews and how fast is worth doing before anyone quotes a date.
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| What does this actually cost? | A range, and what moves it, before a call | You must book a call to learn the ballpark |
| Who owns the code and design files? | You do, unconditionally, in the contract | Ownership depends on staying on a retainer |
| Can I see Core Web Vitals on three live sites? | URLs, and an honest word about the slowest | They show you portfolio shots |
| Who maintains it after launch? | A named arrangement and response time | Not discussed until it breaks |
An agency that will not put these in writing has answered the question anyway.
| Problem | What it costs |
|---|---|
| Never saying who holds the funds | Read as evasion by exactly the readers you want |
| No security page | Weeks added to every diligence cycle |
| Fees that appear only after signup | Everything else on the site treated as suspect |
| Required disclosures pasted per page | A review bottleneck on every future change |
| API docs behind a sales conversation | Developers who evaluate someone else instead |
| Claims that outrun the licence | A compliance problem with real consequences |
An early stage fintech runs $12,000 to $22,000. Growth stage with per-audience paths and docs runs $22,000 to $40,000. Larger and regulated entities run $40,000 to $70,000.
We build to what your compliance function specifies. Financial marketing obligations vary by product, licence and jurisdiction, and they govern what may appear alongside a claim or a rate. Your compliance team defines it; we make the site carry it correctly.
Yes, plainly. Bank partner, licensed entity or custodian. Sophisticated readers look for it immediately and its absence reads as evasion, which costs you exactly the visitors most likely to convert.
Encryption, access control, penetration testing cadence, certifications, subprocessors and incident response, written with your security lead. Done properly it answers most of a diligence questionnaire before anybody sends one.
Clearly, including the ones companies usually bury. In finance a reader who discovers an unmentioned fee treats every other claim on the site as suspect, and that damage is much more expensive than the disclosure.
For infrastructure fintech the docs carry more traffic and more conversion than the marketing pages. Indexed, fast, searchable, and a sandbox that works without a sales conversation.
Structure required language into reusable components rather than pasting it per page, and agree the review path during the build. Review is usually the real constraint on a fintech site rather than the development.
No. We work with Bay Area companies remotely on overlapping Pacific hours and would rather say that than imply otherwise. Not carrying Bay Area overheads is a real part of the cost difference.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.