The menu in text, always
A PDF menu cannot be read comfortably on a phone, cannot be searched and cannot be found by anyone looking for a dish. Text menus are the single highest-return change most restaurant sites can make.
San Francisco
Restaurant websites in San Francisco the menu is the whole website.
People arrive at a restaurant site for three things: the menu, the hours and how to book. Most SF restaurant sites make all three difficult.
Overview
What an SF restaurant site must do
Restaurant website design in San Francisco costs $2,500 to $12,000. The decisions that matter are putting the menu in readable text rather than a PDF, offering direct ordering so you keep the margin third party platforms take, and making hours and reservations obvious on a phone.
Direct ordering keeps the margin
Third party delivery takes a substantial share of every order. Direct ordering from your own site will not replace them, but every order that moves across is margin you keep, and San Francisco diners will use it if it works.
Hours that are actually correct
Different hours by day, brunch, happy hour, holiday closures and the week the kitchen is closed. Wrong hours cost you a customer permanently and they are the most common error on restaurant sites.
Reservations through what you already use
Resy, OpenTable, Tock or your own system. The site's job is to make booking obvious in one tap rather than to replace a system your floor team already knows.
Photography of your food
Not stock. Real photographs of dishes you actually serve, taken well enough to look like the room. This is one of the few places where image quality directly changes whether someone walks in.
Your team updates it
Menus change with the season and sometimes with the day. If a menu change is an agency ticket, the site is wrong within a fortnight and your staff stop pointing customers at it.
Pricing
What an SF restaurant site costs
| Project | Range (USD) | Timeline | What you get |
|---|---|---|---|
| Single restaurant | $2,500 to $6,000 | 2 to 4 weeks | Home, menus in text, hours, reservations, location, editable by your team |
| Restaurant with ordering | $6,000 to $12,000 | 4 to 7 weeks | Above plus direct ordering, payment, order management, promotions |
| Group or multiple locations | $12,000 to $20,000 | 6 to 12 weeks | Location pages, per-site menus and hours, shared brand, group reservations |
| Menu system only | $1,200 to $3,000 | 1 to 2 weeks | Text menus, editable structure, schema, mobile layout |
| Care plan | $120 to $600 per month | Ongoing | Updates, menu changes, monitoring, seasonal work |
If a quote for a single restaurant site is above these numbers, ask what specifically it includes that this does not.
Detail
What to ask before you sign
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| What does this actually cost? | A range, and what moves it, before a call | You must book a call to learn the ballpark |
| Who owns the code and design files? | You do, unconditionally, in the contract | Ownership depends on staying on a retainer |
| Can I see Core Web Vitals on three live sites? | URLs, and an honest word about the slowest | They show you portfolio shots |
| Who maintains it after launch? | A named arrangement and response time | Not discussed until it breaks |
An agency that will not put these in writing has answered the question anyway.
Comparison
Where SF restaurant sites lose covers
| Problem | What it costs |
|---|---|
| Menu as a PDF | Unreadable on a phone, invisible to search |
| Hours wrong or incomplete | A customer who goes elsewhere and does not return |
| Reservation link buried | Bookings that go to a competitor with a visible button |
| No direct ordering | Every order paying third party commission |
| Stock food photography | Read as dishonest by diners who notice |
| Nobody on staff can change the menu | A site your own team stops trusting |
FAQ
Common questions
How much does a restaurant website cost in San Francisco?
A single restaurant runs $2,500 to $6,000. Adding direct ordering runs $6,000 to $12,000. Groups with multiple locations run $12,000 to $20,000.
Why should the menu not be a PDF?
Because it cannot be read comfortably on a phone, cannot be searched, and cannot be found by anyone looking for a dish you serve. Converting menus to text is usually the single highest-return change on a restaurant site.
Is direct ordering worth it?
It will not replace the delivery platforms, but every order that moves across keeps a substantial share of the value that currently goes to a third party. San Francisco diners will use direct ordering when it works properly.
Which reservation system should we use?
Whichever your floor team already knows. Resy, OpenTable and Tock all work; the site's job is to make booking obvious in one tap rather than to replace a system that is functioning.
How important are photographs?
One of the few places where image quality changes whether somebody walks in. Real photographs of dishes you actually serve, taken well. Stock imagery is noticed and read as dishonest.
Can our staff update the menu?
They must be able to. Menus change seasonally and sometimes daily, and if a change requires a developer the site is out of date within a fortnight and your own team stops sending customers to it.
What about Google Business Profile?
It does more discovery work than the site does for most restaurants. Hours, photographs and menu links should match the site exactly, because mismatched details weaken local ranking for no reason.
Do you have an office in San Francisco?
No. We work with SF restaurants remotely on Pacific hours and would rather say that than imply otherwise. Not carrying Bay Area overheads is part of why our numbers differ.
Next step
Tell us what you need.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.