What is the most important question to ask a web design company?
Who owns the domain and the code, in writing. It decides every option you have afterwards, and an agency-registered domain is the single most common way businesses in this market end up stuck.
How do I compare quotes that look completely different?
Ask every bidder to quote the same listed page count and the same inclusions, and to provide a written exclusion list. Once you have both, quotes that looked incomparable become comparable, and the cheapest usually stops looking cheapest.
Should I be worried about a very low quote?
Not automatically, and you should ask what it excludes. Very low quotes typically mean a template, no written copy, no SEO foundations, no ownership transfer and nobody accountable afterwards. For a simple presence that may be genuinely fine.
Is a ranking guarantee a red flag?
Yes. Nobody controls Google's results. Guarantees usually mean targeting terms with no search volume, or showing you a personalised result that looks different from everyone else's.
How do I check an agency's previous work?
Open three of their live sites on your own phone. Check load speed, whether pages appear in a site: search on Google, and whether the contact form actually delivers. Five minutes of this tells you more than any meeting.
What is the custom admin panel trap?
A bespoke, undocumented admin interface that only the agency that built it understands, with no update path. It is common here and it leaves you paying them indefinitely because nobody else can safely take it over.
Should the agency host my website?
It is fine if the account is in your name and you can log in and migrate without their cooperation. Agency reseller hosting you cannot access is where many businesses discover they cannot leave.