Coverage, specifically
Which lanes, which states, which pin codes, and where you are strongest. A shipper is checking whether you serve their route before anything else, and a vague pan-India claim fails that check.
Delhi NCR
Logistics websites in Delhi that answer the shipper's questions.
A shipper is checking whether you cover their lane, handle their cargo and can be relied on. Most NCR logistics sites answer none of the three.
Overview
What a shipper needs to establish
A logistics or transport website works when a shipper can establish coverage, capability and reliability without calling: which lanes and pin codes you serve, fleet and warehousing capacity, cargo types handled, certifications, and tracking. Generic service copy loses to a plainer competitor who published the coverage map.
Capability and capacity
Fleet composition, vehicle types, tonnage, warehousing area, temperature control, hazardous handling. Numbers, because a logistics buyer is establishing feasibility rather than being persuaded.
Cargo types you actually handle
FMCG, pharma, industrial, e-commerce, fragile, oversized. Each has different requirements and a shipper needs to see theirs named rather than inferred.
Tracking, or an honest account of it
Whether customers get real tracking, through what, and what visibility they have. If you do not offer it, say what you do offer instead. Silence here reads as no.
Compliance and credentials
Registrations, insurance cover, certifications and years operating. For pharma and food especially this is a filter applied before anything else is read.
B2B enquiry, not a contact form
Route, cargo type, volume, frequency and timeline. Enough that your first call is a quotation conversation rather than a fact-finding one.
What to avoid
Where logistics sites lose shippers
| Problem | What it costs |
|---|---|
| Pan-India claim with no lane detail | Shippers cannot verify you cover their route |
| No fleet or capacity numbers | Cannot judge whether you can handle the volume |
| Cargo types not named | Specialist shippers assume you cannot |
| No tracking information | Reads as no tracking |
| Certifications not shown | Blocks pharma and food buyers immediately |
| Generic contact form | First call spent on questions the form could ask |
| No pricing structure at all | Shipper cannot even estimate |
Detail
What to ask before you hire
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| Who owns the site and files? | You do, unconditionally, in the contract | Ownership depends on staying with them |
| Can I open three sites you built? | Live URLs you can check yourself | Screenshots and a portfolio PDF |
| What is explicitly not included? | A written list with change pricing | Everything is included, which means nothing is defined |
| How will we know it worked? | A metric agreed before work starts | They report activity rather than outcome |
The exclusions question decides whether the final invoice matches the quote.
Comparison
Transporters, 3PL and last mile
Transporters and fleet owners
Lanes, fleet and tonnage. Your coverage map is the most important page on the site and most transporters do not have one.
3PL and warehousing
Space, locations, handling capability, systems and integrations. Buyers are evaluating a longer commitment, so process and systems matter more.
Last mile and e-commerce delivery
Pin code serviceability, SLA, COD handling and returns. Your buyer is comparing you against aggregators on specific operational numbers.
FAQ
Common questions
What should a logistics website include?
Coverage by lane and pin code, fleet and capacity numbers, cargo types handled, certifications and insurance, tracking information and a B2B enquiry form capturing route, volume and frequency.
Should we publish our fleet size?
Yes. A shipper is establishing whether you can handle their volume, and cannot do that from a claim of a large modern fleet. Specific numbers also filter out enquiries beyond your capacity, which saves both sides time.
Do we need a coverage map?
It is usually the most valuable page on a transport site and the one most operators lack. A shipper's first question is whether you serve their route, and a page answering it directly also ranks for lane-specific searches.
What if we do not offer live tracking?
Say what you do offer: updates at set points, a contact for status, or an ETA process. Silence is read as no tracking at all, which is worse than a modest but honest description.
What should the enquiry form ask?
Route, cargo type, volume, frequency and timeline. Enough that your first call is a quotation conversation rather than fact-finding, and short enough that shippers actually complete it.
How do we compete with Delhivery and the aggregators?
Not on scale. On specific lanes where you are genuinely strong, on cargo types they handle poorly, and on being reachable by a human. Aggregators publish generic pages; a page about one lane you run daily beats them for that search.
Do certifications matter?
For pharma, food and hazardous cargo they are a filter applied before anything else is read. Show them, with validity dates, high on the page rather than in a footer.
Next step
Tell us what you need.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.