Registration and compliance, visible
Society, trust or Section 8 registration number, 80G status with validity, FCRA registration where you receive foreign contributions, and PAN. Donors and CSR teams verify these before giving.
Donors give to organisations they can verify. Registration details, financial transparency and specific impact do more than any emotional appeal.
An NGO website earns donations through verifiable transparency: registration numbers, 80G status, FCRA position where relevant, published accounts, and impact reported with specific numbers. A donation path that works on a phone in three taps matters more than the design.
Society, trust or Section 8 registration number, 80G status with validity, FCRA registration where you receive foreign contributions, and PAN. Donors and CSR teams verify these before giving.
Published annual reports and audited accounts, plus a plain-language breakdown of programme against administrative spend. Vagueness here is the most common reason a considered donor does not complete.
How many people, in which locations, over what period, with what outcome. Specific figures with context are credible. Adjectives about transforming lives are not.
Three taps on a phone, with UPI as a first-class option because that is how most Indian donors pay. Long forms and mandatory registration before donating lose a large share of intent.
Automatic receipt generation with the details donors need for their claim. Manual receipting is a recurring administrative burden and a reason repeat donors drift away.
Corporate donors have different requirements: compliance documentation, reporting cadence and impact measurement. A separate path for them is worth building if CSR is a meaningful share of funding.
| Problem | What it costs |
|---|---|
| Registration details not shown | Considered donors verify elsewhere or not at all |
| No published accounts | The most common reason giving does not complete |
| Impact described without numbers | Reads as marketing |
| Donation flow longer than three taps | Loses a large share of intent |
| No UPI option | Loses how most Indian donors pay |
| Manual 80G receipts | Administrative burden and donor drift |
| Ask them | Good answer | Walk away if |
|---|---|---|
| Who owns the site and accounts? | You do, in your own name | Accounts in the agency's name |
| Can I open three live examples? | URLs you can check yourself | Screenshots and a PDF |
| What is explicitly not included? | A written list with change pricing | Everything is included |
| How will we know it worked? | A metric agreed before work starts | Activity reports |
The exclusions question decides whether the final invoice matches the quote.
Registration numbers, 80G status with validity, FCRA position if applicable, published annual reports and accounts, impact reported with specific figures, and a donation path that takes three taps on a phone.
Because it is the most common reason a considered donation does not complete. Donors want to know the proportion reaching programmes. Publishing audited accounts and a plain-language breakdown removes the doubt that stops giving.
Three taps or fewer, with UPI as a first-class option, and no mandatory registration before donating. Every additional step loses donors who had already decided to give.
Yes, with validity, because donors claiming deduction check before giving. Automatic receipt generation with the required details also removes a recurring administrative burden and helps repeat giving.
With specific numbers: how many people, where, over what period, with what outcome. Figures with context are credible. Language about transforming lives without numbers reads as marketing and is discounted.
Yes, usually compliance documentation, defined reporting cadence and measurable impact frameworks. If CSR is a meaningful share of your funding, a separate path for those requirements is worth building.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.