Your accounts, in your name
Pages, ad accounts and business manager in your company's name with the agency granted access. Agencies running everything from their own assets leave you with nothing, including the audience data and pixel history.
Delhi NCR
Social media marketing in Delhi measured on enquiries.
Followers, reach and likes are the metrics agencies report because they always go up. None of them tell you whether the spend produced business.
Overview
What actually matters
Social media marketing works for a Delhi NCR business when it is judged on enquiries rather than followers, when the accounts and ad account are in your name, and when the content is built for the platform rather than the same asset resized six times. Most reporting in this market measures activity instead.
Enquiries, not followers
Follower count is the easiest metric to grow and the least connected to revenue. What matters is enquiries attributed to social, and cost per enquiry against what one is worth.
Content built for the platform
A single asset resized for six platforms performs on none. Formats, lengths and conventions differ, and content that ignores that is why most business social accounts underperform.
WhatsApp as the destination
In this market social traffic converts to WhatsApp more than to a form. Click-to-WhatsApp campaigns and prominent chat buttons usually outperform sending people to a landing page.
Organic and paid do different jobs
Organic builds familiarity slowly. Paid produces reach immediately and stops when you stop. Confusing the two is why organic-only accounts plateau and paid-only accounts feel expensive.
A reason to follow
Most business accounts post about themselves. Accounts that grow give people something worth following: useful information, genuine behind-the-scenes, or entertainment. Promotional content alone does not compound.
What to avoid
Where social budgets are wasted
| Problem | What it costs |
|---|---|
| Reporting followers and reach | Activity presented as outcome |
| Accounts in the agency's name | You leave with nothing |
| One asset resized for every platform | Underperforms everywhere |
| No conversion tracking | Cannot attribute a single enquiry |
| Posting only promotions | No reason to follow, so nobody does |
| No WhatsApp route | Loses the channel this market converts on |
Detail
Questions worth asking first
| Ask them | Good answer | Walk away if |
|---|---|---|
| Who holds the domain registration? | You do, and you always have | We manage that for you |
| How will we know it worked? | A metric agreed before work starts | Activity reports |
| What is explicitly not included? | A written list with change pricing | Everything is included |
| Can I open three live examples? | URLs you can check yourself | Screenshots and a PDF |
The revision question is where scope disputes start. Settle it before you sign.
FAQ
Common questions
Which platform should my business be on?
Where your buyers already are, which for most NCR B2C is Instagram, for B2B is LinkedIn, and for local services is often Facebook and WhatsApp. Being on five platforms badly is worse than being on one properly.
How many followers do we need?
Followers are close to irrelevant on their own. A thousand followers who buy beat fifty thousand who do not, and follower count is the easiest metric to inflate. Judge on enquiries and cost per enquiry instead.
Should the agency use their own ad account?
No. Your business manager, your ad account, your page, with the agency granted access. Otherwise you lose the pixel history, audience data and campaign learning when the relationship ends.
Is organic social still worth it?
For familiarity and credibility, yes, and it is slow. If you need enquiries this quarter, paid does that and organic supports it. Expecting organic alone to produce volume is where most business accounts stall.
How do we measure social media?
Enquiries attributed to social and cost per enquiry, not reach or engagement. Set up conversion tracking including WhatsApp taps, because in this market a large share of social response arrives there and goes uncounted.
What should we post?
Something worth following: useful information, real work, genuine behind-the-scenes. Accounts that post only promotions give nobody a reason to follow, which is why they stay flat regardless of frequency.
Next step
Reporting followers and reach?
Point us at the page and we will tell you what we would change first. If it is not worth rebuilding, that is what you will hear.