Product specification, not just photographs
Fabric composition, GSM, weave, width, finish, colour options. A buyer is evaluating suitability for their product, and a photograph does not carry any of that.
Delhi NCR
Textile and apparel websites for buyers sourcing from abroad.
A sourcing buyer is checking fabric, capacity, MOQ and compliance. Most NCR textile sites show a photo gallery.
Overview
What a sourcing buyer needs
A textile or apparel website selling to trade buyers has to answer sourcing questions: fabric composition, GSM, capacity, minimum order quantity, lead time and compliance certifications. Buyers shortlist from these before contacting anyone, and a gallery without specification gives them nothing to shortlist on.
MOQ and lead time
Minimum order quantity and production lead time are the two questions that decide whether a buyer proceeds. Publishing them filters out enquiries you cannot serve and speeds up the ones you can.
Capacity
Monthly production capability by product type. An importer placing volume orders is checking whether you can deliver at their scale before anything else matters.
Compliance and certifications
OEKO-TEX, GOTS, SA8000, BSCI, or whichever apply to your market. For European and US buyers these are filters applied before your products are looked at.
Export experience
Markets shipped to, years exporting, documentation you handle. Buyers are assessing risk, and evidence of prior export reduces it more than any claim.
Catalogues buyers can circulate
Downloadable specification sheets and line sheets, not gated behind a form. A buyer builds an internal case using your documents, and gating them means that case does not get built.
What to avoid
Where textile sites lose buyers
| Problem | What it costs |
|---|---|
| Gallery with no specification | Buyers cannot evaluate suitability |
| No MOQ published | Enquiries from buyers below your minimum |
| No capacity figures | Volume buyers cannot judge fit |
| Certifications not shown | Fails the first filter for export buyers |
| Catalogue behind a form | Nobody circulates it internally |
| No WhatsApp | Loses a large share of trade enquiries |
Detail
Ask these four before you commit
| Ask them | Good answer | Walk away if |
|---|---|---|
| How will we know it worked? | A metric agreed before work starts | Activity reports |
| What is explicitly not included? | A written list with change pricing | Everything is included |
| Built for this sector before? | Named clients you can look up | We work across all industries |
| Will we get the design files? | Yes, in an editable format | We work in our own system |
Write the answers down. Six months in, nobody remembers what was said on the call.
FAQ
Common questions
What should a textile manufacturer's website include?
Product specification including composition, GSM and finish, minimum order quantity, production capacity, lead times, compliance certifications and export market experience. Buyers shortlist on these before contacting anyone.
Should we publish our MOQ?
Yes. It is one of the two questions that decide whether a buyer proceeds, and publishing it filters out enquiries below your minimum while speeding up the ones that fit. Hiding it produces calls that end in ninety seconds.
Do certifications matter for textile exports?
For European and US buyers they are a filter applied before your products are evaluated. OEKO-TEX, GOTS, SA8000 and BSCI are the common ones, and they belong high on the page with validity dates.
Should our catalogue be gated?
Generally no. Buyers circulate specification sheets internally to build a case for you, and gating them means that case does not get built. Capture the enquiry through a proper enquiry path instead, where intent is already higher.
How do international buyers find suppliers?
Search, trade portals and exhibitions, then shortlisting from websites. Specification depth and certifications are usually the first filter, which is why a photo gallery performs so poorly.
Do we need the site in other languages?
Only if you sell into a specific non-English market at volume. Plain English written for a reader whose first language is not English usually does more than a poorly translated second version.
Next step
Gallery with no specification?
Send us the quote you were given and we will tell you what a first-time visitor cannot find. If the honest answer is to wait a year, we will give you that one.