Can Google see the site at all
site: search, noindex tags, robots.txt, canonical tags pointing somewhere wrong, one canonical domain, manual actions. Fifteen minutes, and it accounts for most of the catastrophic problems we are called about.
Delhi NCR
Technical SEO audits in Delhi sorted by impact, not length.
Most audits in this market produce a hundred findings where three matter. The length is the product, which is the problem.
Overview
The order that finds real problems
A useful technical audit checks indexability first, because a single noindex tag can hide an entire site. Then crawlability and structure, then speed, then markup. Findings sorted by impact rather than by count, because one directive affecting fifty pages outranks two hundred missing alt attributes every time.
Crawlability and structure
404s, redirect chains, orphan pages, click depth, sitemap accuracy, and whether faceted navigation is generating thousands of near-duplicate URLs.
Speed, measured properly
Core Web Vitals from Search Console field data rather than a Lighthouse screenshot. They measure different things and only one feeds the ranking signal.
On-page and markup
Unique titles and descriptions, one H1, heading structure, alt text where images carry information, structured data that validates and marks up only visible content.
Mobile parity
Google indexes the mobile version. Content or structured data present only on desktop may as well not exist, and this is still a live problem on sites with separate mobile layouts.
Sorted by impact, then implemented
A report that is delivered, agreed and never implemented is the most common outcome of technical SEO. We sort by impact and tell you which three things to do first.
What to avoid
What fills reports and changes nothing
| Commonly reported | Actual impact |
|---|---|
| Missing alt text on decorative images | Negligible |
| Keyword density warnings | None |
| Minor HTML validation notices | None |
| Meta keywords tag missing | None, unused for years |
| Noindex on template pages | Severe, hides the whole site |
| Canonical pointing to staging | Severe |
| Faceted URLs uncontrolled | Significant on stores |
If a report opens with forty pages of the top rows and never establishes whether your key pages are indexed, it was produced to look thorough rather than to be useful.
Detail
What to ask before you hire
| Ask them | Good answer | Walk away if |
|---|---|---|
| Who owns the site and accounts? | You do, in your own name | Accounts in the agency's name |
| Can I open three live examples? | URLs you can check yourself | Screenshots and a PDF |
| What is explicitly not included? | A written list with change pricing | Everything is included |
| How will we know it worked? | A metric agreed before work starts | Activity reports |
The exclusions question decides whether the final invoice matches the quote.
FAQ
Common questions
What is a technical SEO audit?
A review of whether search engines can crawl, index and rank your site: indexability, robots directives, canonicals, structure, speed and markup. It is distinct from content and link analysis, and it is where genuinely broken things live.
What is the most common technical problem?
A noindex directive on pages that should be indexed, usually carried over from staging. It is trivial to fix, silently removes the site from search, and frequently goes unnoticed for weeks.
How often should we audit?
Annually for a stable site, and after any redesign, migration or unexplained traffic drop. Watching Search Console coverage monthly catches most problems between audits.
Why do audit reports have hundreds of findings?
Because length is easy to produce and looks like value. Most of those findings change nothing. What matters is whether your key pages are indexed and whether anything is blocking them, which is a much shorter list.
Do I need an expensive tool?
A crawler makes it faster, and the highest-value checks are manual: a site: search, view source for noindex, read robots.txt, check canonicals. Those need nothing but a browser.
Is technical SEO more important than content?
No. Technical work makes you eligible to rank; content and links decide whether you do. The exception is when something technical is blocking indexing entirely, in which case nothing else matters until it is fixed.
Next step
Tell us what you need.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.