Updates tested, not just applied
Plugin, theme and core updates applied on a staging copy first, checked, then shipped. Applied blind on a Friday is how a working site becomes a broken one over a weekend nobody is watching.
You are probably paying a monthly fee. The useful question is what happened last month that would not have happened otherwise.
Website maintenance in New York costs $150 to $2,500 a month. The difference between plans is not the price, it is whether anything is actually done: updates tested before they ship rather than applied blind, backups verified by restoring one, and a response time written down rather than implied.
Plugin, theme and core updates applied on a staging copy first, checked, then shipped. Applied blind on a Friday is how a working site becomes a broken one over a weekend nobody is watching.
A backup nobody has ever restored is a file, not a backup. We restore one on a schedule to prove it works, because the moment you need it is the worst possible time to discover the archive is incomplete.
Not always available. A number of hours, in the agreement, with what counts as an emergency defined. If a plan does not say what happens when the site is down at 9am on a Monday, it has not been thought about.
Uptime, certificate expiry, form submissions actually arriving and Core Web Vitals drifting. An alert that goes to an unmonitored inbox is the same as no alert at all.
A stated allowance of hours for the ordinary requests, and an hourly rate for anything larger. Vague inclusions are where maintenance relationships go wrong, usually in month four.
What was updated, what broke, what was fixed and what needs a decision. If you cannot tell what you paid for, you are funding a subscription rather than a service.
| Project | Range (USD) | Timeline | What you get |
|---|---|---|---|
| Essential | $150 to $400 per month | Ongoing | Updates tested, backups verified, uptime and certificate monitoring |
| Standard | $400 to $900 per month | Ongoing | Above plus small change hours, security hardening, monthly report |
| Business | $900 to $2,500 per month | Ongoing | Above plus performance monitoring, priority response, integration checks |
| Ecommerce | $500 to $2,500 per month | Ongoing | Platform and app updates, checkout monitoring, order flow checks |
| Recovery after neglect | $500 to $4,000 | 1 to 3 weeks | Bringing an unmaintained site current before a plan starts |
If a site has gone a year without updates, the first month is recovery rather than maintenance, and we price it separately rather than absorbing it quietly.
| Neglect | What it turns into |
|---|---|
| Updates skipped for a year | A site that cannot be updated without breaking |
| Backups never tested | An archive that fails on the day it is needed |
| Certificate expiry unmonitored | A browser warning on every page for a weekend |
| Form submissions never checked | Enquiries lost silently, sometimes for months |
| Abandoned plugins left installed | A known vulnerability with a published exploit |
| No record of what was done | No way to tell whether the fee bought anything |
| Neglect | What it turns into |
|---|---|
| Updates skipped for a year | A site that cannot be updated without breaking |
| Backups never tested | An archive that fails on the day it is needed |
| Certificate expiry unmonitored | A browser warning on every page for a weekend |
| Form submissions never checked | Enquiries lost silently, sometimes for months |
| Abandoned plugins left installed | A known vulnerability with a published exploit |
| No record of what was done | No way to tell whether the fee bought anything |
| The question | A good answer | Walk away if |
|---|---|---|
| Are updates tested before they ship? | Yes, on staging, then released | We apply them automatically |
| When did you last restore a backup? | A date, and what was checked | Backups run nightly |
| What is the response time? | A number of hours, in the agreement | We are always available |
| What did we get last month? | A report you can read | Everything is running fine |
Ask what happened last month. A provider doing real work has a specific answer; one collecting a fee has a reassuring one.
An essential plan runs $150 to $400 a month. A standard plan with change hours and reporting runs $400 to $900. Business plans run $900 to $2,500, and ecommerce runs $500 to $2,500.
Updates tested on staging before shipping, backups verified by restoring one, uptime and certificate monitoring, a stated response time, an allowance of change hours and a monthly note you can read.
The first month is recovery rather than maintenance: bringing core, theme and plugins current without breaking anything, which sometimes has to be done in stages. We price that separately rather than hiding it in month one.
Because applied blind, an update can break a working site, and it usually happens on a Friday when nobody is watching. Staging first costs a few minutes and prevents the weekend nobody wants.
Having restored it. A backup nobody has ever restored is a file of unknown quality, and the moment you need it is the worst possible time to find out the archive was incomplete.
Yes, and it is common. We audit what exists first, because inheriting a site with unknown modifications means finding out what is safe to update before touching anything.
Text edits, image swaps, a new page from an existing template, hours and contact detail updates. Anything requiring new design or new functionality is quoted separately, and the boundary is written down rather than argued about later.
No. We work with New York clients remotely on Eastern hours and would rather say that than imply otherwise. Response times are stated in the agreement regardless of where we sit.
Send us last month's report, or tell us there was not one, and we will tell you what the fee should be covering.