Certifications, high and current
WHO-GMP, manufacturing licences, ISO, export approvals. These are the first filter for distributors and importers, and burying them in a footer means failing that filter before your products are read.
Delhi NCR
Pharma websites in Delhi built for buyers who verify first.
A pharma buyer checks your certifications before reading anything else. Most NCR pharma sites put them in a footer, if anywhere.
Overview
What a pharma buyer checks
A pharmaceutical website is a verification tool before it is a marketing one. Buyers, distributors and importers check manufacturing approvals, certifications and product documentation before engaging. Promotional claims about medicines are heavily restricted in India, so the site's job is factual product and capability information, presented so it can be verified.
A structured product list
Molecule, strength, dosage form, pack size, therapeutic category. Buyers search by molecule rather than by brand, so a product list that is a PDF download cannot be found at all.
Care with claims
Advertising of medicines is restricted in India under legislation and industry codes. Factual product information intended for trade buyers is a different proposition from consumer-facing claims. We build conservatively and flag anything needing review; your regulatory advisor governs.
Export documentation
Registration dossiers, country approvals, and what you can supply to which markets. Importers are checking whether working with you is feasible before they talk to you.
Distributor and franchise enquiries
PCD and franchise enquiries are a large share of this sector's business. A structured enquiry form capturing territory, product range and existing distribution saves both sides several calls.
Everything verifiable
Registration numbers, addresses of manufacturing units, years operating. In a sector where counterfeit and misrepresentation are real concerns, verifiability is the whole credibility argument.
What to avoid
Where pharma sites fail buyers
| Problem | What it costs |
|---|---|
| Certifications in the footer | Fails the first filter buyers apply |
| Product list as a PDF | Invisible to molecule searches |
| No manufacturing unit details | Cannot be verified, so it is not trusted |
| Consumer-style claims | Regulatory exposure in a restricted sector |
| Generic contact form for franchise enquiries | Several calls to establish basics |
| No export or market information | Importers cannot judge feasibility |
Detail
Questions worth asking first
| Ask them | Good answer | Walk away if |
|---|---|---|
| Built for this sector before? | Named clients you can look up | We work across all industries |
| What is the response time when it breaks? | A stated number of hours, in writing | We are always available |
| Who is actually doing the work? | Named people, and what is subcontracted | The team you meet is the sales team |
| What happens if we leave in month three? | You keep everything, no exit fee | It gets complicated |
Ask the measurement question first. An agency with no answer is selling activity.
FAQ
Common questions
What should a pharma company website include?
Certifications and manufacturing approvals prominently, a structured product list searchable by molecule, manufacturing unit details, export market information, and a structured enquiry path for distributor and franchise interest.
Can we advertise our medicines on the website?
Advertising of medicines is restricted in India under legislation and industry codes, and consumer-facing claims are the risky area. Factual product information for trade buyers is a different proposition. We build conservatively and flag anything needing review, and your regulatory advisor governs the final wording.
How should we list products?
As structured pages or a searchable listing with molecule, strength, dosage form and pack size, not a PDF. Buyers search by molecule, and a PDF cannot be indexed, so a downloadable product list is invisible to exactly the people looking for it.
Do certifications really matter that much?
They are the first filter for distributors and importers, applied before anything else is read. Showing them high on the page with validity dates removes a reason to move on to the next supplier.
How should we handle PCD and franchise enquiries?
With a structured form capturing territory, product range of interest and existing distribution. Those three answers save several calls, and the enquiry quality is noticeably better than a generic contact form produces.
Can our team update the product list?
Yes, and they should be able to. Product ranges change and a list that is a year out of date is worse than none, because a buyer who enquires about a discontinued product has already wasted a call.
Next step
Certifications in the footer?
Tell us what exists today and we will tell you what it would take to fix properly. You will get a straight answer rather than a proposal.