Separate routes from the homepage
An employer and a candidate want different things immediately. One clear path each, decided in the first screen, rather than a homepage hedging between them.
Delhi NCR
Recruitment agency websites in Delhi serving two audiences at once.
Employers and candidates want opposite things from your site. Most recruitment sites are built for one and confuse the other.
Overview
Two audiences, two paths
A recruitment agency website serves two audiences with conflicting needs: employers evaluating whether you can fill roles, and candidates looking for jobs. Both need clear separate paths from the homepage. Job listings must render as indexable pages, because job search is where most candidate traffic originates.
Job listings that get indexed
Listings loaded through a widget or a portal iframe are invisible to search. Individual job pages on your own domain, with JobPosting structured data, are how candidates find you organically rather than only through portals.
Employer credibility
Sectors you recruit for, roles filled, typical time to fill, and how you source. An employer is judging whether you can fill their specific role, not whether you have a nice website.
Candidate experience
Applying should take under two minutes on a phone. Long forms and mandatory registration lose candidates to portals that make it easier.
Specialisation beats breadth
We recruit across all industries is what every agency says and it convinces nobody. Depth in named sectors and role types is what makes an employer choose you.
Data handling
You hold CVs and personal data. Storage, retention and who can access it should be stated, and increasingly employers ask about it during onboarding.
What to avoid
Where recruitment sites fail
| Problem | Which audience it loses |
|---|---|
| Homepage hedging between both | Both |
| Job listings in a widget | Candidates, via search |
| No JobPosting structured data | Candidates, via Google job results |
| Long application form | Candidates, to easier portals |
| No sectors or roles named | Employers |
| No time-to-fill or process detail | Employers |
Detail
Ask these four before you commit
| Ask them | Good answer | Walk away if |
|---|---|---|
| How will we know it worked? | A metric agreed before work starts | Activity reports |
| What happens if we leave in month three? | You keep everything, no exit fee | It gets complicated |
| Will we get the design files? | Yes, in an editable format | We work in our own system |
| What happens to our rankings in a rebuild? | Redirect mapping, raised before you ask | The new site will rank better |
If a firm will not put the response time in writing, it does not have one.
FAQ
Common questions
How should a recruitment website be structured?
With two clear paths from the homepage, one for employers and one for candidates, decided in the first screen. They want opposite things, and a homepage that hedges between them serves neither well.
Why do our job listings get no search traffic?
Usually because they load through a widget or portal iframe rather than rendering as pages on your own domain. Individual job pages with JobPosting structured data are what makes listings findable in Google's job results.
How long should a job application be?
Under two minutes on a phone. Name, contact, CV upload and one or two role-specific questions. Long forms and mandatory registration lose candidates to portals that make applying easier.
Should we say we recruit across all industries?
It is what every agency says and it persuades nobody. Naming the sectors and role types you genuinely place in is what makes an employer believe you can fill their role. Breadth reads as no specialisation at all.
What do employers look for on a recruitment site?
Sectors and roles you actually fill, how you source candidates, typical time to fill, and evidence of placements. They are judging capability for their specific role rather than the site itself.
What about candidate data?
You are holding CVs and personal information, so storage, retention and access should be stated. Employers increasingly ask about this during onboarding, and having an answer ready is worth more than it costs.
Next step
Homepage hedging between both?
Send us the quote you were given and we will tell you where the money should go. There is no obligation and no follow-up sequence.