Property websites in NCR compete with portals that outspend everyone. What you can win is locality depth, project detail and buyers who are not in the country.
A real estate website in Delhi NCR has to do three things the portals do not: display RERA registration details correctly wherever a project is advertised, publish locality and project pages with genuine depth, and handle buyers who are enquiring from outside India and will not visit before shortlisting.
Advertising a registered project generally requires the RERA registration number to be shown, and requirements differ between Delhi, UP and Haryana authorities. We build the fields so the number sits with each project rather than being remembered manually, and your legal advisor confirms the wording.
India has no MLS or IDX equivalent, so listings are usually managed in your own system or pulled from a CRM. What matters is that project and property pages render as real indexable pages rather than content loaded into a widget after the fact.
You will not outrank 99acres or MagicBricks on generic searches. You can outrank them on a specific sector or locality, because they rarely write properly about one. Connectivity, schools, price trends, what is actually being built there.
A meaningful share of NCR enquiries come from buyers who cannot visit. That changes what the site must answer: the remote purchase process, documentation, payment mechanics, who represents them locally and what happens at each stage.
Property enquiries go cold within hours. Forms, tappable calls and WhatsApp all routed to your CRM or team immediately, with every submission stored server side so a mail failure never loses a lead.
Floor plans, galleries and walkthroughs make property pages heavy. Compression, modern formats and lazy loading keep them usable on the connections buyers actually browse on.
| Problem | What it costs |
|---|---|
| Listings loaded by a widget | Thousands of properties, none indexed |
| RERA number missing or inconsistent | Advertising exposure you did not need |
| One page for all of Gurugram | Beaten by anyone who wrote about one sector |
| No WhatsApp route | Lost enquiries from buyers who will not call |
| Sold or closed projects deleted | Throws away pages that took months to rank |
| Enquiries only emailed, never stored | A mail failure loses leads silently |
| Uncompressed floor plans and galleries | Slow pages that buyers abandon |
| Ask them | A good answer sounds like | Walk away if |
|---|---|---|
| Who owns the site and files? | You do, unconditionally, in the contract | Ownership depends on staying with them |
| Have you built for this sector before? | Live URLs in your industry you can open | Generic portfolio with nothing comparable |
| What is explicitly not included? | A written list with change pricing agreed | Everything is included, which means nothing is defined |
| Who handles the compliance wording? | They raise it before you do | They have never heard of it |
The compliance question is the useful one in regulated sectors. An agency that has not thought about it will hand you a site that looks fine and creates a problem.
Project pages with specifications, approvals, construction status and RERA details, plus a structure that lets you add each new project without a rebuild.
Locality depth is your advantage over the portals. Area pages, honest price commentary and a clear account of how you are paid and by whom.
Different buyer, different urgency and different filters. Worth a separate structure rather than forcing rentals into a sales-shaped site.
Where you advertise a registered project, the registration number is generally required to be displayed, and the specifics differ between the Delhi, UP and Haryana authorities. We build it as a field attached to each project so it cannot be forgotten, and your legal advisor should confirm the exact wording you need.
No, not in the way the US has. Listings are usually held in your own system or a CRM rather than pulled from a shared database. The practical consequence is that how your listings are rendered is entirely your responsibility, and rendering them in a widget is why many property sites have no search traffic.
Not on generic searches, where they will outspend and outrank you. You compete on specific localities and specific projects, where they publish very little of substance. A genuinely useful page about one sector beats a portal's generic city page.
Usually because listings load through JavaScript from a widget, so search engines never see them. Server-rendered listing and locality pages on your own domain are the difference between a site with thousands of properties and no traffic and one that ranks.
Yes, and it changes the content rather than just the form. Remote buyers need the purchase process, documentation, payment mechanics and local representation explained, because they are shortlisting without visiting.
No. Archive them clearly marked as sold or delivered. They accumulate search authority over time and demonstrate delivery history, and deleting them throws away pages that took months to gain traction.
Immediately, through whichever route the buyer prefers: form, tappable call or WhatsApp, all routed to your CRM or team. Every submission should also be stored server side, so a mail delivery failure never loses a lead silently.
Yes. New projects, price updates, construction status and gallery images should all be editable by your team. If adding a project needs a developer, projects launch faster than the site can keep up.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.