Three completely different problems produce the same symptom. Establish which one you have before spending money on any of them.
No enquiries has three possible causes: nobody is visiting, the wrong people are visiting, or visitors cannot or will not enquire. Check them in that order. The third is the most common and the cheapest to fix, and a silently broken form is more frequent than anyone expects.
Submit it yourself from a phone on mobile data. Check the inbox and the spam folder. Silently failing forms are the single most common cause of no enquiries and can run for months unnoticed. Fix this before anything else.
Open analytics. If sessions are near zero, this is a visibility problem, not a conversion one, and no amount of design work will fix it. If traffic exists, keep going down this list.
Traffic from the wrong places or for the wrong terms will not convert regardless. Check which pages and queries bring people. Ranking for informational terms while selling a service is a common mismatch.
Open your homepage as a stranger. In five seconds, can you say what is sold and to whom? Sites leading with brand language rather than the offer lose people before the form matters.
Tappable phone number, WhatsApp, a short form. In this market a long form as the only route loses most people. Count your form fields and remove anything you will not use.
No prices, no proof, no clear next step. Visitors who cannot judge whether you are in their range or whether you are credible simply leave without contacting anyone.
| Symptom | Likely cause |
|---|---|
| Traffic normal, enquiries suddenly stopped | Broken form or mail delivery |
| Almost no traffic at all | Not indexed, or no pages for your services |
| Traffic but high bounce | Wrong traffic, or the offer is unclear |
| Visitors reach contact page and leave | Form too long, or no phone and WhatsApp |
| Enquiries arrive but never convert | Wrong audience, or no price filtering |
| Ranking well, still no enquiries | Ranking for informational rather than buying terms |
Each row points somewhere different. Spending on design when the problem is a broken form is the most expensive mistake on this list.
| Ask them | Good answer | Walk away if |
|---|---|---|
| Who owns the accounts and data? | You do, in your own name | Accounts sit in the agency's name |
| Can I see a real client account? | With permission, actual numbers | Screenshots with everything redacted |
| What is explicitly not included? | A written list with change pricing | Everything is included |
| How will we know it worked? | A metric agreed before work starts | Activity reports listing hours |
Account ownership matters more than people expect: agencies working from their own accounts leave you with no history.
The form. Submit it yourself from a phone on mobile data and confirm the email arrives, including the spam folder. Silently failing forms run for months unnoticed and are the single most common cause.
Open analytics. If sessions are near zero it is visibility, and redesigning will not help. If traffic exists and nobody enquires, it is conversion, and the form, the offer clarity and the enquiry routes are where to look.
Usually because you rank for informational terms rather than buying terms. Someone reading a how-to article is not ready to hire. You need pages targeting the terms people use when they are ready to pay.
As few as let you respond usefully. Name and phone is often enough in this market, plus one qualifying question. Every extra field costs completions, so each has to earn its place.
In this market, almost always. A large share of buyers will not fill in a form but will message. Adding a tap-to-chat button alongside the form usually raises total enquiries noticeably.
If traffic exists and enquiries do not, that is diagnosable now rather than in six months. If traffic itself is the problem, allow three to six months of genuine SEO work before judging, and watch impressions, which move first.
Send us what you are trying to fix and we will tell you what it takes, what it costs, and whether we are the right people for it. If we are not, we will say so.